They came in that color for a couple years. The saturated blue was a micro trend in the early 80s. It was inspired by Gios Torino. I had the Univega version of this frame in the exact same color. We used to call it electric blue. Yes they may have bumped up the colors in the photo a bit, but it's not that far off. It's not any kind of modest muted blue. I'm sure you could find other photos of the same color.