In all seriousness, pricing is f%^&ing ridiculous right now. There are many examples, but i'll pick just one:
Specialized wants $4,200 for the new Crux Comp:
https://www.specialized.com/us/en/cr...=322104-199962
This is a bike with:
1. Rival 1 mechanical with, get this: a Sunrace cassette... on a $4,200 bike.
2. Cheapo OEM DT-Swiss G540 wheels, worth maybe $300
3. House brand aluminum everything else. (Specialized house brand stuff is good, but still...)
That kind of build was ~$2,700 two years ago. Trek and Cannondale have similarly gone equally insane with their pricing. Even Giant is creeping up steadily. I CAN'T WAIT for this bubble to pop, these brands needs to face a backlash.