This was my Schwinn dealer growing up (they dropped the Schwinn line in the '90s). They have been in business since 1919. The owner I knew best was there from 1947 to 1993 (he's still around and we visit every once in awhile). The decals are silver foil, but look black in the scan:
http://www.schwinnbike.com/heritage/...chmentid=51511
Bob