Wife and I both have Vivoactive watches we got on sale. Hers I used the REI member cashback from buying a Kickr the year before to get it affordable. Mine I got black Friday. Straightforward, easy, etc.... Want to run or bike? Swipe up, gps says go, you go. Does steps, heart rate, stress. You can tell it what "face" you want to see. So you can see minute hands or go full modern digital look.
They are round unlike the Apple products so they look more like a watch.