Originally Posted by
fishboat
Price point is a marketing term. It refers to a product designed to address a specific level of product offering. An example of levels would be a set of tires sold on the basis of "good", "better", "best" or cars Corolla, Camry, or Avalon. The Toyota Camry and Honda Accord address market demand at the same price point.
Another in the vein of cycling word usage that totally blows.."kit". Makes me want to barf (retch, gag, heave, hurl, chunder, spew, toss one's cookies, or do the technicolor yawn)
I don't agree with you on kit, That's a perfectly understandable word that covers all cycling gear and equipment that is on the bike other than the bike itself, so it covers clothing, accessories, tools, bottles, etc. That's a lot of work accomplished for a three letter word, and I don't see any reason that the only practical alternative, which is "gear", would be preferable, especially as that may get confused with "gears".
"Price point" is exactly as you describe it, you explained it better than I did. There's a lot of synonyms, like "market segment", "class", etc. It definitely conveys more than the word "price" by itself. It's a perfectly good phrase that is actually useful. It's a way of comparing like products in a segmented market.
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