Steel is Real
Join Date: May 2019
Location: Colorado
Posts: 39
Bikes: Wabi Lightning, Wabi Special, Wabi Thunder, Merckx Extra Corsa, Colnago Tecnos, Colnago Super, Cinelli Supercorsa, De Rosa Professional, De Rosa Replica 73, Serotta Colorado iii, Koga Miyata Full Pro, Panasonic RT-3500, Lynskey R320, Time VXRS
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High Priest? Are we back to the cult thing again? :-)
I'm obviously biased, but Zach is great for us and great for fixed riding. He's done a lot to introduce it to a new audience and he is pretty well liked (if you go off of YT views and up/down ratings). Yeah, he is not really a technical expert, but he doesn't really try to be (or really need to be for fixed riding...). He tries to mix technical information, entertainment and personality - pretty much what you need to do on YT to be successful. Of course, some people won't like him, but you can't appeal to everyone....
And, frankly, we give him minimal direction and lots of latitude on product placements or what is said or not said. Of course, our frame and wheels are in ever video given that's what he rides (and likes) so there's always that product placement, but that's about it.