Seriously, the way op framed this thread is pretty gross and a bunch of people have bought into it. This was a study published in a journal dedicated to treatment of alcohol and drug abuse. Basically, they're addressing better treatment and prevention of casualty and morbidity among the population they're studying. 300 deaths and 11,000 major injuries per year are really big numbers in this context. I don't see why anyone can seriously object to the suggestions made in the study or why supposed bicycle advocates would want to. You want to engage in "these people deserve to die" kind of rhetoric, knock yourself out, but I think that says some pretty lousy things about you.