Originally Posted by
Kontact
I already addressed what benefits customers about having bike shop brands that stick around.
What you seem to not get is what happens to brands that don't have brand loyalty beyond price. Here's an old article about direct to consumer bike brands. How many do you think are still around?
https://www.bikemag.com/gear-feature...e-new-economy/
You should take an introductory economics course. Seriously.