Originally Posted by
mstateglfr
People buy a case of beer instead of a single beer.
Au contraire my friend. You're just not shopping in the right places.
I sold many a single beer in my day as well. We'd keep a cooler of cold ones right next to the register. Busch was a big hit, but lots of Icehouse and Steel Reserve.
Now that I think about it, customers would often refer to these as "roadies". I never knew what that meant at that time, but now that I'm into biking it all makes sense - they were probably road cyclists who didn't want to carry a lot. Future Strava users.