Picking up an order at a bike parts distributor's warehouse in New Haven in about 1974, I asked the warehouse manager how the business was going. He said that the owners had ordered and recently received some astronomical number of Huret Allvit derailleurs (half a million or so, as I recall) that were just sitting there, with no one ordering them. (The early '70s bike boom was rapidly tapering off then.)
He said that the owners had just been moaning to him that they'd lost several million dollars that year. He said he told them, "You didn't lose that money! You never had it to lose!"