I'm reminded of the time I went into my LBS and the owner, a super cool guy, waited on me. We were discussing one of his personal bikes that he had built up with some really unique parts when I suddenly remembered I needed some bar tape. I asked for white and he gave me the stink eye, went behind the counter and returned with black. He said there's no way he'd allow a friend to buy white bar tape. I guess he had a point. It ends up looking pretty bad pretty fast. Looks great when new though!