Originally Posted by
fishboat
aahh..yep.
The largest/easiest population of consumers to sell bike stuff to is the group that already has bike stuff. The problem is, if they already have the bike stuff you're trying to sell..well..then they won't buy more bike stuff. The key is to carve out(create, invent, redefine, market into existence even if it doesn't exist) a block of new bike stuff that the consumers don't have..and being good consumers, they'll then line up to buy new bike stuff to add to their pile of old bike stuff.
rinse..
repeat..
No.
The hipsters who are into bike packing, don't have bikes that will take racks and panniers. Besides that gear is totally uncool.
The geezers who have bike toured all over the world and have panniers, racks, handle bar bags etc. see no need to buy totally new gear to do the same activity.
A friend attended a presentation at a local gear store about bike packing.
After the presentation she asked a lot of questions like "Why couldnt I just use the panniers I already have for this trip? If the handlebar roll interferes with the brake levers, why dont I just use a handlebar bag?
She decided not to go on the trip. "Those people annoy me", she said.