You think this message will generate some buzz? I just got it in my inbox:
BikesDirect.com
CEO SAYS:
CHANGES COMING
AUGUST 1st
Happy Friday! Hello and thank you for being a valued customer. We hope this email finds you well.
We are writing to update you with some important changes coming August 1st.
Everyone at Bikesdirect.com works very hard to bring the best bicycles at the best possible prices. Our CEO who has always fought hard against price increases. The entire bicycle industry has been raising prices. Due to skyrocketing materials costs, parts shortages, container, freight and shipping charges we cannot absorb anymore.
Why is the entire bike industry raising prices up to 30% or more? Container transport costs are a large factor in addition to higher parts costs. Before the pandemic, transporting one container was $3,000 to $5,000. Each holds 300 to 350 bikes. That is about $17 per bike. Recently, prices skyrocketed to $21,000. That is $70 per bike.
https://gcaptain.com/2021-container-rates-surge/
https://tamebay.com/2021/07/the-ship...come-down.html
The entire bike industry has already been raising prices up to 30%. Starting August 1st, Bikesdirect.com will be raising prices of many bikes.
For over 20 years Bikesdirect.com continues to be the largest American family owned online bike retailer. Our deals will continue to be the best bang for buck anywhere even after August 1st.