Originally Posted by WhyFi

They tried doing segmented subscriptions, similar to what you're talking about, a couple of years ago for $2.99/month, but people didn't go for it. To be fair, you could still view the full segment leaderboard for free, but adding the subscription pack allowed you to filter the leaderboards (gender, age, weight, etc), which didn't seem to be of much value. Now that the segments are behind a paywall, maybe they'll be able to revisit will better success. There does seem to be more levels of interest than "casual" and "OMG, I need my power curve and fitness and freshness, etc, etc" so leveraging that middle ground could be good, but I have a feeling that doing that any time soon would just provoke more ire. Maybe over the winter.