Directly from Cervelo themselves, "It’s time to change the paradigm of gravel bike design from hauling gear slowly to empowering athletes quickly. Leveraging vast knowledge from road racing, the Áspero frame is designed with world tour stiffness for greater pedal power transfer, using less and lighter material to aid climbing and accelerating, while maximizing speeds with aerodynamic shapes critical to efficiency at speed."
It's a race bike. Some people race. Some people also take $10k Madones on group rides to the microbrewery. So I think it has a market one way or the other.
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