Originally Posted by
Black wallnut
To the folks that say "why would anyone buy monthly?" Do you buy a dozen eggs at a time? one pound of burger or other small quantity of protein or do you buy the whole critter? Do you buy a 12 ounce package of bacon or the whole slab? I am going to guess that most buy small quantities of most every thing rather than bulk in spite of the fact that buying in bulk will save you money.
Costco has built a successful business empire around this idea, so the answer to your question is "yes", lots of people buy groceries and other items in bulk to save money.
Strava isn't the same as a physical item that needs to be stockpiled though. It's more like a magazine or newspaper (or the online equivalent). Most media companies offer the option to buy smaller chunks at a time, for people who don't want an annual subscription and it typically costs a little more. Strava doesn't seem unique in this regard.