Originally Posted by
cxwrench
I've always thought it was the orientation of the cable across the top of the brake arms, but I've been been working in shops since a little before V-brakes actually came out. I guess it would be more correct to say lateral pull...or horizontal pull. I do remember being told to only use V brake compatible levers at the time because they had greater cable pull but less leverage as the brake arms themselves were longer and thus more powerful/had greater leverage.
I was never a bike shop guy, but was racing and working on my own bike since before v-brakes. My understanding was always that "linear" related to cable pull ratio of the lever and brake system, not the direction of the cable related to the brake arm. I'm just a guy on the internet, though.