Not that I'm in the market for Peloton myself, but I believe there is a much wider market for their product than there is for Zwift. Even our retired neighbours have one for home exercise and they don't even own bikes. There is also a "smart" version of their bike i.e. Peloton Bike+
DC Rainmaker put out an interesting review of the Peloton Bike+ which was a lot more positive than I expected.
https://www.dcrainmaker.com/2021/02/...th-review.html
As I said, Peloton is not for me, but I can see the appeal. Spin classes are pretty popular among the masses. Simulated road cycling not so much!