My LBS is employee owned and everyone there is a cyclist and not just kids. I think the value came in the pre purchase area. They listened and recommended several bike in all price ranges. I paid for an hour long fitting complete with videos of me on several positions, mostly wrong and finally correct. Free 4 week tune up and 1 one year free tune up as well. The usual swag free water bottles. Got a small discount on new helmet and bike computer. The bike I purchase was a Trek Domane AL 5.