Originally Posted by
Lombard
The pros ride what they do because their sponsors, the bike companies, supply their bikes. It's a promotion of sorts. Because the sheeple will follow what the pros do with the hopes they will ride like the pros.
Whenever I see someone use the word "sheeple" non-ironically, it drives home how good a job advertising agencies have done at convincing every American male that he's an individualistic freethinker who can express his superiority to the masses through his purchase choices. Those guys are probably the same 92% of driving-age American males who believe that they're above average in driving skills.
Paraphrasing Rooster Cogburn in True Grit:
If I ever meet an American male who doesn't claim to be a one-of-a-kind nonconformist, I'll shake his hand and give him a five-cent Daniel Webster cigar.