Originally Posted by
chaadster
Not done, of course not, but not lost either, and they didn’t have to put their entire business model at risk by selling to non-dealers.
All those pre-purchase people are free to get their money from Mike’s and take it to a Specialized dealer and re-order. Who knows, but maybe Spesh even has special instructions to dealers in Mike’s Bikes areas on how to deal with such customers.
I am sure Mike’s will make a special effort to retain those 400 customers. Specialized don’t even know who they are.
Saying that they would be putting their entire business model at risk by fulfilling those last 400 orders is a bit of an exaggeration at best.
But we know this is a hard nosed business decision with no genuine concern for the customers. Being a retailer, Mike’s probably has a bit more concern for customer loyalty. Possibly!