Old 04-01-20, 01:09 AM
  #5786  
pierrej
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Originally Posted by carleton
Probably sponsorship.

The wheels are more alike than different. But, if a company is willing to give you cash and free wheels, that helps a team a lot.

That concept is at the heart of sports marketing:

- Athletes/teams need cash and will use whatever doesn’t make them slower if paid to do so...even if it’s not their preferred product.
- Fans see the athletes use the products and assume that the products made the athletes fast and maybe want to buy them.
Campy really isn't big enough for multi nation sponsorship, they are terrific wheels though and the countries with the means buy them. 'We' used them a fair bit as well as a few other's, even the old white ghibli discs were very highly spoken of.

Also Corima spoked > everything (not the secret tri spoke)
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