If we're talking money north of $6000-$7000, I'd want to test ride it. Not so much for the groupset since that's a known quantity, but to see how the frame feels, tradeoff between tracking stability and cornering feel, feel on imperfect road surfaces, and what is a major factor for me: power transfer... when you push on the pedal, does it GO? Basically, how does it feel actually riding it. If you can't tell any difference, then the answer is simple: buy whatever you get a good deal on, or like the paintjob if price is all the same.
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