What is BikeFriday in 2019?
An adventure/travel bike company? (New World Tourist, Llama, Pocket Rocket, Two'sday)
A city bike company? (pakiT)
A cargo bike company? (Haul-a-day)
A special needs bike company? (Bantam)
A fleet bike company? (OSATA)
An e-bike company?
Wait, you're telling me this little company is all of the above?
Okay, Mr./Ms./Gender-neutral-honorific-title Marketing Manager with basically no budget, how do you reach your target audience(s)?