Originally Posted by
Sy Reene
I think it's a pricepoint model tiering thing IMO. Trek SL6 -- whether it be Domane or Emonda will fall about the same price. Specialized "Sport" models whether Roubaix or Tarmac will be the same price. The shock technology adds some cost, but they aren't going to just lower the price of their Emonda and Tarmac lines as there'd be disharmony between the lineups.
So having unique features on one model in the line-up means raising the price on other models in the line-up, effectively getting in to price competition with themselves, instead of with their competitors? Can't argue with that logic.