I give preference to USA built products and I'm willing to pay a premium to get high quality stuff. Obviously, none of the "big 3" companies that make group sets are USA based, so that isn't much of an option. Most all the other components of the bike I have on order has USA made parts (ENVE wheel set, Chris King BB and headset, USA made pedals from Deity, Wolf Tooth Cages, Moots Frame).