Originally Posted by
seypat
Great opportunity for Microshift. There's a void waiting to be filled.
For sure. They just need to figure out a workaround to allow their dual paddle tech to shift while routing shift cables under the bar tape. I am pretty sure exposed cables is a hard pass moving forward for most consumers.
Since SRAM seems to be done with doubletap, itd be neat if they licensed it out to Microshift which would solve the exposed cables.
Microshift does have some road shifters with hidden cables, but they have that thumb button for shifting too. The dual paddle style they designed is really kinda nice.