I read that, too. It is part of the marketing of low pressure "fad" I referred to. It is also a change to the Paris-Roubaix and Strada tire models.
I double checked the tires I have. They are rated for 90-120 psi. They measure 28.0 mm wide when inflated to 110 psi. At least I got that part right when ordering.
Today, I mounted the Paris-Roubaix rear tire and went for a ride.
These surely are nice tires. If one had the needle and thread to do it, you could stitch a seam and have a very nice tubular tire. Yes, they really are that nice.
It's just that they are, well,... WHITE.
I'm mounting the Strada front tire tomorrow. It, too, is WHITE.