Yeah, I rode on Saturday during the Iowa - Penn State game. It was a half pavement half gravel ride and traffic was super low. It was really noticeable. I rode past a sports complex with about 6 softball games and 2 baseball games being played and heard multiple people cheer not for the games in front of them- so even those out and about were watching football.
Best part was I finished my ride with 10min left in the 4th so I got to see the good part of the game.