Originally Posted by
Andrew R Stewart
For all the engineering props that the media likes to place on Shimano the company is a very marketing driven one. I would suspect that the marketing side has the upper hand when decisions are being made about spending millions to bring a new design to a profitable level. Shimano isn't the first bike company to suffer with bonded design failures. Andy
Exactly
Andrew R Stewart , a mega company like Shimano will have massive weight put on marketing decisions as speed of innovation and the corresponding market share are their life blood. Their Board carries the weight of making the trade offs, acceptable failure rate vs. the zero failure $$$ crank that Sram and Campagnolo will love as they scoop up market share.