Thread: Mystery Yokota
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Old 03-26-19, 12:01 AM
  #67  
Jharrington
Jharrington
 
Join Date: Feb 2012
Location: Prescott, AZ
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Originally Posted by Real1shepherd
Horrible picture!!! Not being able to see the drive group etc....what were they thinking?! Never saw a bike ad like that one....lol. I could see the ex paying $500 something, but not $600 something. If I had bought the bike new, I'd still have the receipt and any literature that came with it.

I'm sure they were trying to be trendy/cool with that ad but.......

Kevin
Well I can definitely say it wasn’t me scratching my head. Sorry you didn’t like the ad, it wasn’t my favorite either. But at time we had to shoot the ad we hadn’t received the 1991 models nor did we have a Specalized model to shot side by side. So we had to be creative with the photo and let the Copy speak for its self. That ad didn’t run for long as when we did get that years model and we and could get our hands on a Specalized model we made a new ad shot them side by side. That was our best selling model and was picked out by Bicycling Magazine as a “Best Buy” for that year. I still see them around. Years later I was in South America and saw some in bicycle stores in Brazil.
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