Elvo

Save Up To 60% Off Shimano Electronic Di2 Ultegra 6800 2x11 Speed Road Bikes- Motobecane Le Champion Carbon Aero Road Bikes







Pretty obvious it is Shimano 5800 and the cassette is 6800 but why hide it?

bbattle

It was necessary in order to maintain their hold on the title "Crappiest Website Ever".

The owner of BD has been here and he thinks his website design is great.

Spoonrobot 

CYA for them.

Nachoman

"high end"

dtrain

Looks like it's all 6800.

rms13

It has "high end" crankset, bottom bracket, brakes and cassette. So sounds like you only get the Ultegra Di2 shifters and derailleurs. Makes sense because they have the same exact bike with full 6800 mechanical for the exact same price

Save Up To 60% Off Shimano Ultegra 6800 11 Speed Road Bikes- Motobecane Sprintour

datlas 

I could be wrong, but I think this gives them the flexibility to use 105 5800 or other "super high end" components if/when they don't have 6800 in stock.

bikemig 

So cool, the blanked out portion makes Bikes Direct look like an XXX site.

Wilfred Laurier

If they aren't telling you that it is 5800 or whatever, it is not going to be 5800. The likely explanation is that BD got samples built up for promotional reasons and photographed it, but production bikes come with Tektro or similar, so if they have a photo showing Shimano 5800 brakes and the bike comes with something else, people will cry foul - even though they are already doing that.

FWIW, I have never heard of anyone getting anything other than exactly what they ordered from BD. Most complaints are related to the hassle required to return something for warranty service, or from people who did not realize they had to do their own maintenance.

I saw one thread about a customer who ordered a single speed bike but was shocked that it came with a 170mm crankset. The product description *said* it came with a 170mm crank, but he assumed that was a mistake.

gioscinelli 

Bike Porn?

dtrain

So...somebody should e-mail BD already. Not it.

t3c9

Looks like Japanese bike porn with the blurs

Bah Humbug

You're going to the wrong XXX sites.

Elvo

Greetings Smart cyclist,
Thanks for your inquiry about the Incredible deal on these top of the line Motobecane Le Champion CF Aero Carbon Road bikes equipped with amazing Shimano Di2 Ultegra Electronic shifting. Get Flawless shifting in even the worst conditions. The front derailleur automatically trims for zero rub in any gear. The rear derailleur self adjusts for precision shifting virtually forever. Say Goodbye to constant cable adjustments and annoying derailleur issues.

MAP PRICING
Stands for Minimum Advertised Pricing. Manufacturers such as Shimano, SRAM, Mavic and Ritchey restrict retailers from advertising lower prices. Bikesdirect.com often has bike deals at prices hundreds below MAP but we can't advertise the full specs.

These bikes are an incredible deal and will be sold out very soon.

You want to know the missing specs? They are as follows:
Cranks: SHIMANO FC-6800, ULTEGRA DOUBLE HOLLOWTECH 2, FOR REAR 11- SPEED, 50X34T W/BB(BSA), Crank 165/170/172.5/175mm for 43/48-50/51-53/55-59CM

BottomBracket: Shimano External Bearing Bottom Bracket
Cassette: Shimano 22 Speed CS-6800, ULTEGRA, 11-S, 11-12-13-14-16-18-20-22-25-28-32T

Brakes: SHIMANO ULTEGRA CALIPER BRAKE, BR-6800 aluminum calipers

As you can see- this is a FULL Di2 Electronic Ultegra group.
See the un-edited pic here: https://www.bikesdirect.com/produc...ure-21.jpg

The MAP price for the parts alone is $2200+
Add the Ksyrium wheels and you are looking at well over $2700+ in value and you add on top of that your super fast, Aero AP2X Carbon frame, fork, bar, stem, seatpost and more.

For only $1999 You get:
A complete Ultegra Di2 full carbon aero road bike + FREE SHIP48 States. This Aero Carbon road bike is the best deal you will ever get. If you are shopping for a $4,000 road bike; get this one. If you are shopping for a $1700 road bike - get this one.

Why is this deal priced so low? We are Bikesdirect, the largest online bike retailer so we can buy better than anyone else. In addition, we like to promote a great deal so more folks are riding amazing bikes they would not otherwise afford. The more people riding bikes, the better world we'll have. Don't you agree?

We only have a few of these available- Save big and you'll be riding happy.
Before someone else does, Get your bike now:

https://www.bikesdirect.com/produc...i2-ltd.htm

Got more questions? Send an Email to bd4salesteam@aol.com

headloss 

Not blurred... just moving really fast!

rms13

So are they saying the groupset is worth $2200? Because I'm pretty sure I can get it for under $1200 from UK

Shimano Ultegra 6870 Di2 Groupset OEM | Merlin Cycles

Hiro11

This is one thing I think you can fairly blame BD for: their "retail price" or "this is an $X,XXX value bike!" claims are always a bit ridiculous. They're usually talking full retail pricing in these comparisons. Also, when they talk complete bikes, some times the specs aren't directly comparable. In this case, BD is likely including the cockpit, saddle seatpost, headset, cables etc in their calculation. Also, in fairness while the 6870 can be found for $1,200 through online European sellers or Ebay, it's more commonly priced at $1,700-$2,000 at an LBS or US-based site. Again, this full retail pricing isn't a true reflection of "reality on the ground".

I will say that if you buy from BD, you need to understand exactly what you're getting in terms of sizing, individual specs and build. You need to know a lot about bikes and every component / part needs to be individually considered. You need to do your own calculation of "savings" (which is generally substantial, if far below the company's claims). As far as I know, BD has never been outright deceptive about any of these things. People who complain generally don't fully understand what they ordered.

Wilfred Laurier

Why would you take their 'msrp' claims seriously? THey have exactly the same marketing as every discount furniture and appliance store - they compare their regular prices to msrp, even though nobody actually sells for msrp.

Anyhow, add to your online groupset price the price of basic carbon frame and fork, headset and seatpost, and a pair of wheels and the BD price is still quite reasonable.

Mr IGH

And that frame has almost the exact same geometry as the Specialized Tarmac....

PhotoJoe 

At $1,999? That's crazy (in a good way). The Tarmac Sport with a 105 mix retails at $2,100. I know there is more to it, but still, that's pretty impressive if it rides well.

Psimet2001 

Ohhh.....sweet geebus.

OK - It's a MAP issue. Shimano has pooped the bed with regard to price control in the market place. It's a long story and I've covered it many times here on this forum. Shimano has been, at the heavy handed demand of the US distribution and retail structure, been "working" on improving their price control.

All major brands have a MAP - what they often refer to as their Minimum Advertised Price ...but some have now started calling it a Minimum Allowable Price even in their own documentation.

These pricing policies are barely legal in the US and they CAN'T prevent a business from selling to the public for less - as that's price fixing, but they can eliminate that dealer's ability to gain access to product. In the UK - they don't apply. They also have a different dealer and wholesale structure. This has resulted in eons of the EU and UK having pricing that allows them to sell Shimano direct to end customers at prices that are often the same price as US dealer's wholesale price.

Last year Shimano eliminated a TON of it's US distributors. It pulled back to really only doing business through QBP or direct. This made US access to Shimano parts sketchy and expensive.

You can read about some of this in the cover article in last Bicycle Retailer: New BRAIN issue looks at Shimano distribution, cycling media | Bicycle Retailer and Industry News


here's another interesting take - remember when I said Shimano pulled back and focused on QBP to handle their distribution....here's what QBP thinks:
QBP?s Steve Flagg urges dealers to support exclusive brands that maintain MAP pricing | Bicycle Retailer and Industry News

Fun.

Now - Bikes Direct is ordering and buying the bike setups they are getting as OE market product either through the buyers in the frame houses or assembly factories they are working with or at least in the OE market. This gets them pricing on levels that are way below what the aftermarket and retail/wholesalers markets are. Normal in the industry and it's how all of the bike companies make their margins.

I can only assume that the guys charged with pursuing price leakage int he US are being asked by pissed off IBD's (LBSs) to pursue everything and everyone. The head of the NBDA is a known hater of Bikesdirect and despises them and would like nothing more than to see them disappear. The blurring of the photos makes a lot of what they are doing fall back in line with MAP policies. I applaud them as this is a middle finger to the industry and it's piss poor regulations and short sighted global management. The whole thing needs an overhaul and the people losing are the ones in the industry who are trying to give cyclists what they want.

The consumers don't lose as long as they go over seas and pay the real price of what these components apparently are really worth as that's what market factors have determined.

Stucky

I've owned a BD bike in the past, and have always been sort of a fan- but I find the phony "compare to MSRP price...."; and now this "mystery components" thing to be a BIG turn-off. I'd hate to recommend BD to someone, and then have them come back to me and say "WTH?". Nice bikes...but very cheesy marketing. (The website is fine- it's simple to navigate and compare; and gives you much info at a glance.)

PhotoJoe 

I agree that the "compare to MSRP" is a joke, and everyone with half a brain knows it. But I'll disagree with you on the "mystery components". Yes, it seems weird, and I wish they would just put a disclaimer like "Due to contractual obligations and limitations on what we can advertise, we can not list the details of the included groupset. Please email us for details." I really don't think they WANT to blur out the details, and they will gladly tell you if you email them. I in no way see it as sleazy, I see it as unfortunate.

LesterOfPuppets

I imagine part of the reason UK bike dealers get Shimano stuff cheaper and sell it for less because there's a 20% tax paid on it when you buy it over there.

That doesn't explain all of the price difference, but part of it.