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The return of Univega?

Old 07-03-21, 04:55 AM
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The return of Univega?

Did anyone hear that Kent International is bringing back the Univega brand, once a bike shop mainstay. The company will roll out a new line of Univega bikes — all made in the U.S. — at Interbike in Reno, Nevada, this fall, with price points from $200 to $800. The line will be sold exclusively by Independent Bike Dealers.

I guess with COVID and the shortage of bikes there is money to be made.

I still have and ride my 2001 Univega Modo Volare.
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Old 07-03-21, 05:25 AM
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Made in the USA at 200-800 bucks? That is interesting.
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Old 07-03-21, 05:30 AM
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Kent buys Univega brand, will relaunch it as a US-made IBD brand | Bicycle Retailer and Industry News
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Old 07-03-21, 05:30 AM
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Did a little looking. Assembled in the USA. Prices up to $1600 MSRP.

https://www.univega-usa.com/
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Old 07-03-21, 05:35 AM
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This write up has a 2018 date on it.
https://cyclingindustry.news/univega...tional-buyout/
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Old 07-03-21, 07:12 AM
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If they roll out a new steel Superstrada, Competizione, or Gran Premio, I'm in!

EDIT: Hmm... carbon fork, but not bad:

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Old 07-03-21, 08:45 AM
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Mmmm... They could do better with the photo on their main webpage.

https://www.univega-usa.com/



I wonder if a company could build a robotic frame building plant that would rival overseas plants.
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Old 07-03-21, 09:29 AM
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I remember reading about this plan a few years ago.
The entry level models are nothing different than others and the higher level models in road and mtb have some curious spec(road especially).

Looks like not much has taken hold at the bike shop level...where are these sold?
Their dealer page is still not working, 2 or 3 years after I first looked.
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Old 07-03-21, 02:29 PM
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Interesting. I have owned a Univega roadie and my first MTB was a Univega.
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Old 07-03-21, 06:43 PM
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i live in reno and have not heard this on the news.
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Old 07-03-21, 07:17 PM
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Originally Posted by Paul Barnard View Post
Made in the USA at 200-800 bucks? That is interesting.
Well, I think BCA is still doing just parts assembly, not actually welding up frames, and their "Made in USA" badge also contains the wording, "from domestic and imported parts," so they're still hitting the pricepoints based on Chinese manufacturing.

Which is not to dismiss their effort; it's laudable that they're doing more than just tightening nuts on nearly complete Chinese import bikes, and are actually employing a bunch of people and trying to build a community based business that they hope to grow to actually do manufacturing eventually.

Now, if Jeff Bezos would sponsor a pro tour team on American-made bikes, that'd be sweet...
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Old 07-04-21, 02:33 AM
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I've been to Manning, SC. It's a nice little town in the middle of nowhere. I have an '84 Gran Rally. This new one looks pretty cool. Almost seems more like a road bike with big tires and a 1x as opposed to a gravel bike. Too bad there's no geometry chart. No clue where you can buy them, the dealer list is empty.

Looks like a fun inexpensive ride.
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Old 07-04-21, 06:45 AM
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Bring back that funky Bi-Axial Power Oval tubing and sweet psychedelic spatter paint and I'm in.
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Old 07-04-21, 02:44 PM
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Originally Posted by Univega View Post
Did anyone hear that Kent International is bringing back the Univega brand, once a bike shop mainstay. The company will roll out a new line of Univega bikes — all made in the U.S. — at Interbike in Reno, Nevada, this fall, with price points from $200 to $800. The line will be sold exclusively by Independent Bike Dealers.

I guess with COVID and the shortage of bikes there is money to be made.

I still have and ride my 2001 Univega Modo Volare.
would be great if it happens.
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Old 07-04-21, 06:11 PM
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Live4Bikes in Bellflower, CA has apparently been selling new Univega MTBs, gravel bikes, kids bikes and e-bikes this year.
https://live4bikes.com/search?q=univega
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Old 07-04-21, 07:01 PM
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Originally Posted by CliffordK View Post
Mmmm... They could do better with the photo on their main webpage.

https://www.univega-usa.com/



I wonder if a company could build a robotic frame building plant that would rival overseas plants.
Looks like they're competing with Ashtabula, Ohio.
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Old 07-04-21, 07:32 PM
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I once had a mid level mountain bike from univega. I liked it!
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Old 07-05-21, 02:34 AM
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What I'm wondering is if they are actually made in the USA or assembled in the USA with the frames coming from China. I kind of suspect the latter. A little factory in a small SC town doesn't seem to be one that makes frames.
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Old 07-06-21, 08:23 PM
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Originally Posted by Lazyass View Post
What I'm wondering is if they are actually made in the USA or assembled in the USA with the frames coming from China. I kind of suspect the latter. A little factory in a small SC town doesn't seem to be one that makes frames.
That is most likely correct, certainly none of the other components are made in America. It is easy enough to have 100% of the parts made overseas, assemble the bike in someplace like Texas, put a “Made in the USA” label on it, and charge $200 more than if the bike was fully manufactured and assembled in China.

The famous German camera, the Leica, is made in Portugal, then the cameras are shipped to Germany where a couple minor parts are added, and this allows the cameras to be defined as “Made in Germany.”
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Old 07-07-21, 12:14 AM
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I'd rather see a big budget biopic on Ben Lawee with a killer '70s-'80s soundtrack.
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Old 07-07-21, 07:59 AM
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Originally Posted by Univega View Post
Did anyone hear that Kent International is bringing back the Univega brand, once a bike shop mainstay. The company will roll out a new line of Univega bikes — all made in the U.S. — at Interbike in Reno, Nevada, this fall, with price points from $200 to $800. The line will be sold exclusively by Independent Bike Dealers.

I guess with COVID and the shortage of bikes there is money to be made.

I still have and ride my 2001 Univega Modo Volare.
i bought my 1st good bike in 1985...univega loved it.
27 inch wheels ...it became my love of cycling.
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Old 07-08-21, 02:05 PM
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Originally Posted by Lazyass View Post
What I'm wondering is if they are actually made in the USA or assembled in the USA with the frames coming from China. I kind of suspect the latter. A little factory in a small SC town doesn't seem to be one that makes frames.
The website states that their bikes are "proudly assembled in the USA".

Browsing the spec sheets, the named parts appear to be from MicroSHIFT, Shimano, SRAM, Tektro, Kenda and SR Suntour.

Source: https://www.univega-usa.com/
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Old 07-08-21, 02:29 PM
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I wish they still made steel frames, but I'm surprised to say I don't hate it. (Looking not that far forward to when I can't swing my leg over.) Gran Tech Electric

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Old 07-08-21, 05:19 PM
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"The line will be sold exclusively by IBDs."

What's an IBD?
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Old 07-08-21, 07:43 PM
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Originally Posted by Ogsarg View Post
"The line will be sold exclusively by IBDs."

What's an IBD?
Not sure if joking or not but IBD = Independent Bicycle Dealer
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