Cervelo Aspero Pricing
#26
Senior Member
Join Date: Jan 2010
Location: TC, MN
Posts: 39,520
Bikes: R3 Disc, Haanjo
Mentioned: 354 Post(s)
Tagged: 1 Thread(s)
Quoted: 20810 Post(s)
Liked 9,456 Times
in
4,672 Posts
Thank you for your thoughtful question.
At most, whatever the difference is in street price between the Shimano GRX Di2 group and GRX group, plus any expense required to build it (which shouldn't be much). Cervelo isn't paying street prices for these groups, so it would be nice if they passed a little saving onto the customer. Somewhere between $500 to $1000. Definitely not $1500.
At most, whatever the difference is in street price between the Shimano GRX Di2 group and GRX group, plus any expense required to build it (which shouldn't be much). Cervelo isn't paying street prices for these groups, so it would be nice if they passed a little saving onto the customer. Somewhere between $500 to $1000. Definitely not $1500.
Cool - is this Econ 202?
#27
Expired Member
Join Date: Jun 2007
Location: TN
Posts: 11,536
Mentioned: 37 Post(s)
Tagged: 0 Thread(s)
Quoted: 3670 Post(s)
Liked 5,422 Times
in
2,756 Posts
I'm a poor student. I didn't understand this the first time around, I'm frightened we may have to tackle this again next semester.
#28
-------
Join Date: Jul 2020
Location: Tejas
Posts: 12,795
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 9653 Post(s)
Liked 6,365 Times
in
3,505 Posts
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
Likes For Mojo31:
#29
Expired Member
Join Date: Jun 2007
Location: TN
Posts: 11,536
Mentioned: 37 Post(s)
Tagged: 0 Thread(s)
Quoted: 3670 Post(s)
Liked 5,422 Times
in
2,756 Posts
Well, apparently he didn't buy either bike last time around. Maybe just a looker, not a buyer. Much less expensive that way.
#30
Senior Member
Join Date: Jan 2005
Location: Baltimore, MD
Posts: 5,373
Mentioned: 15 Post(s)
Tagged: 0 Thread(s)
Quoted: 2482 Post(s)
Liked 2,952 Times
in
1,677 Posts
Thank you for your thoughtful question.
At most, whatever the difference is in street price between the Shimano GRX Di2 group and GRX group, plus any expense required to build it (which shouldn't be much). Cervelo isn't paying street prices for these groups, so it would be nice if they passed a little saving onto the customer. Somewhere between $500 to $1000. Definitely not $1500.
There are other models in the Cervelo lineup that jump from Ultegra mechanical to Ultegra Di2, the price increases by $1500, but those include upgrades to other bits as well (wheels or bars). The Aspero GRX to GRX Di2 is an example of only the group changing for a seemingly unjustifiable price.
$1500 is a slap in the face.
At most, whatever the difference is in street price between the Shimano GRX Di2 group and GRX group, plus any expense required to build it (which shouldn't be much). Cervelo isn't paying street prices for these groups, so it would be nice if they passed a little saving onto the customer. Somewhere between $500 to $1000. Definitely not $1500.
There are other models in the Cervelo lineup that jump from Ultegra mechanical to Ultegra Di2, the price increases by $1500, but those include upgrades to other bits as well (wheels or bars). The Aspero GRX to GRX Di2 is an example of only the group changing for a seemingly unjustifiable price.
$1500 is a slap in the face.
#31
Junior Member
Thread Starter
Join Date: Dec 2020
Posts: 18
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 46 Post(s)
Likes: 0
Liked 5 Times
in
3 Posts
Yes, and here is what happened.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
#32
Senior Member
Join Date: Jan 2010
Location: TC, MN
Posts: 39,520
Bikes: R3 Disc, Haanjo
Mentioned: 354 Post(s)
Tagged: 1 Thread(s)
Quoted: 20810 Post(s)
Liked 9,456 Times
in
4,672 Posts
No, the thoughtful analysis is that Cervelo should only charge him what he thinks he should have to pay. Cervelo should have to lower its prices so he can keep more money in his own pocket. In other words, redistribute the wealth down to him "just because."
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
Yet the reality distortion field that he lives within fails to let him recognize that the Aspero GRX 815 Di2 is comparably equipped to the Cal5 Ultegra Di2.... but costs $500 less ($6k vs $6.5k).
#33
Junior Member
Thread Starter
Join Date: Dec 2020
Posts: 18
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 46 Post(s)
Likes: 0
Liked 5 Times
in
3 Posts
The funny part is that he now grudgingly accepts the $1500 price difference between the Caledonia 5 Ultegra and Caledonia Ultegra Di2 -
But he doesn't accept the $1500 difference between the Aspero GRX 810 and GRX 815 Di2 -
Yet the reality distortion field that he lives within fails to let him recognize that the Aspero GRX 815 Di2 is comparably equipped to the Cal5 Ultegra Di2.... but costs $500 less ($6k vs $6.5k).
But he doesn't accept the $1500 difference between the Aspero GRX 810 and GRX 815 Di2 -
Yet the reality distortion field that he lives within fails to let him recognize that the Aspero GRX 815 Di2 is comparably equipped to the Cal5 Ultegra Di2.... but costs $500 less ($6k vs $6.5k).
Next.
#34
-------
Join Date: Jul 2020
Location: Tejas
Posts: 12,795
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 9653 Post(s)
Liked 6,365 Times
in
3,505 Posts
Yes, and here is what happened.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
Likes For Mojo31:
#36
Sunshine
Join Date: Aug 2014
Location: Des Moines, IA
Posts: 16,613
Bikes: '18 class built steel roadbike, '19 Fairlight Secan, '88 Schwinn Premis , Black Mountain Cycles Monstercross V4, '89 Novara Trionfo
Mentioned: 123 Post(s)
Tagged: 0 Thread(s)
Quoted: 10956 Post(s)
Liked 7,486 Times
in
4,187 Posts
Yes, and here is what happened.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
They said NO. Not only that, but I inquired if the Aspero saddle clamp would accommodate larger carbon rails. The salesman checked and said he would have to order a special clamp for that, and it would cost an extra $50. So $6000 for a $4500 bike, then they want to charge an extra $50 for a $10 part. They won't give an inch.
What comes around, goes around. I used to support local businesses and would pay more to buy at the shop. Now I will buy everything online and they can get in the unemployment line.
#37
Senior Member
Join Date: Jan 2010
Location: TC, MN
Posts: 39,520
Bikes: R3 Disc, Haanjo
Mentioned: 354 Post(s)
Tagged: 1 Thread(s)
Quoted: 20810 Post(s)
Liked 9,456 Times
in
4,672 Posts
Not surprising that you're unable to parse the info that I provided. Yeah, the Caledonia has an upgraded wheelset, something that *I* had to point out to you during your previous whinefest.
What you're failing to recognize (this time around) is that the Aspero GRX 810 Di2 is comparably equipped to the Caledonia 5 Di2, but the Aspero is $500 less... yet you're whining about the "upgrade" cost.
The Aspero Di2 is not a poor value; you only see it as such because the model one step down is a *great* value.
What you're failing to recognize (this time around) is that the Aspero GRX 810 Di2 is comparably equipped to the Caledonia 5 Di2, but the Aspero is $500 less... yet you're whining about the "upgrade" cost.
The Aspero Di2 is not a poor value; you only see it as such because the model one step down is a *great* value.
#38
Senior Member
Join Date: Jan 2010
Location: TC, MN
Posts: 39,520
Bikes: R3 Disc, Haanjo
Mentioned: 354 Post(s)
Tagged: 1 Thread(s)
Quoted: 20810 Post(s)
Liked 9,456 Times
in
4,672 Posts
#39
bOsscO
Join Date: May 2006
Location: Vancouver
Posts: 746
Bikes: 2024 Spec Crux, 2015 Norco Search S1, 93 Mongoose IBOC COMP
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 296 Post(s)
Liked 355 Times
in
212 Posts
You sure about that? Their website lists the same wheels (DT Swiss E1850 23 Spline, 24h (F), 24h (R), 20mm IW, Center-Lock, Tubeless Ready) for both the Ultegra and Di2 models. https://www.cervelo.com/en_CA/caledonia
#40
Senior Member
Join Date: Jan 2010
Location: TC, MN
Posts: 39,520
Bikes: R3 Disc, Haanjo
Mentioned: 354 Post(s)
Tagged: 1 Thread(s)
Quoted: 20810 Post(s)
Liked 9,456 Times
in
4,672 Posts
You sure about that? Their website lists the same wheels (DT Swiss E1850 23 Spline, 24h (F), 24h (R), 20mm IW, Center-Lock, Tubeless Ready) for both the Ultegra and Di2 models. https://www.cervelo.com/en_CA/caledonia
#41
Advocatus Diaboli
Join Date: Feb 2015
Location: Wherever I am
Posts: 8,635
Bikes: Merlin Cyrene, Nashbar steel CX
Mentioned: 14 Post(s)
Tagged: 1 Thread(s)
Quoted: 4733 Post(s)
Liked 1,532 Times
in
1,003 Posts
From what I've been able to determine, a bike manufacturer, who really only makes the frame and oft times now the cockpit and wheels, but never the groupset, typically marks up the added-on parts by about 100%. So a $750 groupset adds $1500, a $1500 groupset adds $3,000. So while the cost differential online between a mech and Di2 groupset could be $750, the resulting full bike price differential will be $1500 when sold built onto a complete.
OTOH, the frame-only options you can sometimes find, are sold for about 4-6x the manufacturer's cost, so they have leeway at the low end for aggressive pricing for the first level bike (eg. the example of the complete bike selling for only $300 more than frameset only).
OTOH, the frame-only options you can sometimes find, are sold for about 4-6x the manufacturer's cost, so they have leeway at the low end for aggressive pricing for the first level bike (eg. the example of the complete bike selling for only $300 more than frameset only).
Likes For Sy Reene:
#42
Senior Member
Join Date: Jul 2009
Posts: 5,948
Bikes: Colnago, Van Dessel, Factor, Cervelo, Ritchey
Mentioned: 5 Post(s)
Tagged: 0 Thread(s)
Quoted: 3949 Post(s)
Liked 7,295 Times
in
2,946 Posts
No, the thoughtful analysis is that Cervelo should only charge him what he thinks he should have to pay. Cervelo should have to lower its prices so he can keep more money in his own pocket. In other words, redistribute the wealth down to him "just because."
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
I'm sorry, but anyone who can afford a $4,500 bike does not need a seller to pass the "savings" (real or perceived) down to him.
Originally Posted by AcesHigh007
Yes I can afford a $10k road bike. If I wanted, I could buy a $300k road bike. And the reason I can is because I AM CAREFUL WITH MY MONEY.
Likes For tomato coupe:
#43
Enthusiastic Sufferer
Join Date: Nov 2017
Location: Perth, Australia
Posts: 229
Bikes: 2015 Specialized Roubaix, 2014 Salsa Fargo, 2013 Trek Remedy, 2014 Cannondale Synapse
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 124 Post(s)
Liked 311 Times
in
107 Posts
Also, you seem to be approaching this from, "they're screwing me over because I want Di2 - waaaah!" Maybe you should be looking at it as, "damn, that mechanical set-up is aggressively priced!"
For $4500, you get:
$2.5k frame
$1.5k groupset
$1.2k carbon wheels
$600+ worth of carbon bars, stem, carbon seat post, saddle
$100 in tires
For $4500, you get:
$2.5k frame
$1.5k groupset
$1.2k carbon wheels
$600+ worth of carbon bars, stem, carbon seat post, saddle
$100 in tires
#44
-------
Join Date: Jul 2020
Location: Tejas
Posts: 12,795
Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 9653 Post(s)
Liked 6,365 Times
in
3,505 Posts