C&V in current advertising
01-19-23, 08:38 AM
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C&V in current advertising
Citadel Credit Union in eastern Pennsylvania has recently released a TV commercial about Digital Banking tools. The lead character gets around town on an early 80's Schwinn - non-aero brake cables, stem shifters, turkey wings, tan wall tires. Shows him arriving on the train then zooming around his small town streets. Looks like he's having fun. Interesting that they picked a classic Schwinn vs some current full zoot racer.
01-19-23, 12:36 PM
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I think because the message with "our member Tony" is that he is a modern "stylish man", not just a metrosexual modern geek. Nice touch, I can see the storywriters throwing in ideas how to make him look like a conscious, reliable decision maker, someone others should take an example from and they nailed it if you ask me. Put him in a car/on motorbike no matter if cheap or not or a trillion dollar modern carbon bike and the whole image of him would be changed for a part of the audience. He looks like a superaverage well being man, so he doesn't upset anyone in the targeted audience.
