Go Back  Bike Forums > Bike Forums > Road Cycling
Reload this Page >

Clif Bar Ads misleading

Notices
Road Cycling “It is by riding a bicycle that you learn the contours of a country best, since you have to sweat up the hills and coast down them. Thus you remember them as they actually are, while in a motor car only a high hill impresses you, and you have no such accurate remembrance of country you have driven through as you gain by riding a bicycle.” -- Ernest Hemingway

Clif Bar Ads misleading

Old 07-22-22, 06:54 PM
  #1  
merlinextraligh
pan y agua
Thread Starter
 
merlinextraligh's Avatar
 
Join Date: Aug 2005
Location: Jacksonville
Posts: 31,273

Bikes: Willier Zero 7; Merlin Extralight; Calfee Dragonfly tandem, Calfee Adventure tandem; Cervelo P2; Motebecane Ti Fly 29er; Motebecanne Phantom Cross; Schwinn Paramount Track bike

Mentioned: 17 Post(s)
Tagged: 0 Thread(s)
Quoted: 1428 Post(s)
Liked 697 Times in 353 Posts
Clif Bar Ads misleading

The TDF ads for Clif Bars tout the family ownership Only problem is they sold to a corporation this year for approximately $3billion.

I’ve got no issue with people profiting from their efforts. Just don’t lie to me. Going to make it hard for me to swallow a Clif Bar going forward
__________________
You could fall off a cliff and die.
You could get lost and die.
You could hit a tree and die.
OR YOU COULD STAY HOME AND FALL OFF THE COUCH AND DIE.
merlinextraligh is offline  
Old 07-22-22, 07:07 PM
  #2  
GhostRider62
Senior Member
 
Join Date: Apr 2021
Posts: 4,083
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 2332 Post(s)
Liked 2,094 Times in 1,311 Posts
I can swallow, they just don't stay down.
GhostRider62 is offline  
Old 07-22-22, 07:12 PM
  #3  
Sy Reene
Advocatus Diaboli
 
Sy Reene's Avatar
 
Join Date: Feb 2015
Location: Wherever I am
Posts: 8,613

Bikes: Merlin Cyrene, Nashbar steel CX

Mentioned: 14 Post(s)
Tagged: 1 Thread(s)
Quoted: 4717 Post(s)
Liked 1,526 Times in 997 Posts
No mus, no fuss I say.
Sy Reene is offline  
Likes For Sy Reene:
Old 07-22-22, 07:22 PM
  #4  
Atlas Shrugged
Senior Member
 
Join Date: Mar 2010
Posts: 1,629
Mentioned: 7 Post(s)
Tagged: 0 Thread(s)
Quoted: 1217 Post(s)
Liked 1,281 Times in 653 Posts
Originally Posted by merlinextraligh
The TDF ads for Clif Bars tout the family ownership Only problem is they sold to a corporation this year for approximately $3billion.

I’ve got no issue with people profiting from their efforts. Just don’t lie to me. Going to make it hard for me to swallow a Clif Bar going forward
You can rest assured they were a corporation before they were sold to another corporation. I am a family person who owns shares in numerous corporations does that make them family owned as well? Perhaps you can inform us what you would consider as family owned? Would consider Walmart which is considered family owned better somehow?
Atlas Shrugged is offline  
Old 07-22-22, 07:27 PM
  #5  
Mojo31
-------
 
Join Date: Jul 2020
Location: Tejas
Posts: 12,635
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 9530 Post(s)
Liked 6,270 Times in 3,458 Posts
How did the company lie?

I’d bet those commercials were produced months ag, perhaps before the sale closed.
Mojo31 is offline  
Old 07-22-22, 08:12 PM
  #6  
merlinextraligh
pan y agua
Thread Starter
 
merlinextraligh's Avatar
 
Join Date: Aug 2005
Location: Jacksonville
Posts: 31,273

Bikes: Willier Zero 7; Merlin Extralight; Calfee Dragonfly tandem, Calfee Adventure tandem; Cervelo P2; Motebecane Ti Fly 29er; Motebecanne Phantom Cross; Schwinn Paramount Track bike

Mentioned: 17 Post(s)
Tagged: 0 Thread(s)
Quoted: 1428 Post(s)
Liked 697 Times in 353 Posts
Originally Posted by Mojo31
How did the company lie?

I’d bet those commercials were produced months ag, perhaps before the sale closed.
running them after the sale, regardless of when they were filmed is at best disingenuous
__________________
You could fall off a cliff and die.
You could get lost and die.
You could hit a tree and die.
OR YOU COULD STAY HOME AND FALL OFF THE COUCH AND DIE.
merlinextraligh is offline  
Old 07-22-22, 08:16 PM
  #7  
merlinextraligh
pan y agua
Thread Starter
 
merlinextraligh's Avatar
 
Join Date: Aug 2005
Location: Jacksonville
Posts: 31,273

Bikes: Willier Zero 7; Merlin Extralight; Calfee Dragonfly tandem, Calfee Adventure tandem; Cervelo P2; Motebecane Ti Fly 29er; Motebecanne Phantom Cross; Schwinn Paramount Track bike

Mentioned: 17 Post(s)
Tagged: 0 Thread(s)
Quoted: 1428 Post(s)
Liked 697 Times in 353 Posts
Originally Posted by Atlas Shrugged
You can rest assured they were a corporation before they were sold to another corporation. I am a family person who owns shares in numerous corporations does that make them family owned as well? Perhaps you can inform us what you would consider as family owned? Would consider Walmart which is considered family owned better somehow?
Me thinks thou doest protest too much. No issue with corporate ownership. Just don’t bs me with with the founders and a few employees in Iowa, when you’re not.

Actually look at the ad, and tell me if you’d like to reconsider your post
__________________
You could fall off a cliff and die.
You could get lost and die.
You could hit a tree and die.
OR YOU COULD STAY HOME AND FALL OFF THE COUCH AND DIE.
merlinextraligh is offline  
Old 07-22-22, 08:39 PM
  #8  
Mojo31
-------
 
Join Date: Jul 2020
Location: Tejas
Posts: 12,635
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 9530 Post(s)
Liked 6,270 Times in 3,458 Posts
Originally Posted by merlinextraligh
running them after the sale, regardless of when they were filmed is at best disingenuous
Ads are placed and paid for many months in advance. One doesn’t just pull them or reshoot at the last minute and throw the money away.

Easy solution for people like you - don’t buy the product.
Mojo31 is offline  
Old 07-22-22, 08:47 PM
  #9  
genejockey 
Klaatu..Verata..Necktie?
 
genejockey's Avatar
 
Join Date: May 2007
Location: SF Bay Area
Posts: 17,662

Bikes: Litespeed Ultimate, Ultegra; Canyon Endurace, 105; Battaglin MAX, Chorus; Bianchi 928 Veloce; Ritchey Road Logic, Dura Ace; Cannondale R500 RX100; Schwinn Circuit, Sante; Lotus Supreme, Dura Ace

Mentioned: 41 Post(s)
Tagged: 0 Thread(s)
Quoted: 10247 Post(s)
Liked 11,599 Times in 5,945 Posts
Originally Posted by merlinextraligh
running them after the sale, regardless of when they were filmed is at best disingenuous
Since the acquisition was only announced a month ago, and hasn't yet closed AFAIK, it still IS family owned, so there's that.
__________________
"Don't take life so serious-it ain't nohow permanent."

"Everybody's gotta be somewhere." - Eccles
genejockey is offline  
Old 07-22-22, 08:50 PM
  #10  
genejockey 
Klaatu..Verata..Necktie?
 
genejockey's Avatar
 
Join Date: May 2007
Location: SF Bay Area
Posts: 17,662

Bikes: Litespeed Ultimate, Ultegra; Canyon Endurace, 105; Battaglin MAX, Chorus; Bianchi 928 Veloce; Ritchey Road Logic, Dura Ace; Cannondale R500 RX100; Schwinn Circuit, Sante; Lotus Supreme, Dura Ace

Mentioned: 41 Post(s)
Tagged: 0 Thread(s)
Quoted: 10247 Post(s)
Liked 11,599 Times in 5,945 Posts
BTW, I can tell you from painful personal experience that you haven't been really acquired until the deal is complete. But maybe you could tell them they should change the ad to "Family owned, at least until something in August or September" if it makes you feel better about them.
__________________
"Don't take life so serious-it ain't nohow permanent."

"Everybody's gotta be somewhere." - Eccles
genejockey is offline  
Likes For genejockey:
Old 07-22-22, 08:57 PM
  #11  
Bah Humbug
serious cyclist
 
Bah Humbug's Avatar
 
Join Date: Apr 2009
Location: Austin
Posts: 21,147

Bikes: S1, R2, P2

Mentioned: 115 Post(s)
Tagged: 1 Thread(s)
Quoted: 9334 Post(s)
Liked 3,679 Times in 2,026 Posts
Originally Posted by genejockey
BTW, I can tell you from painful personal experience that you haven't been really acquired until the deal is complete. But maybe you could tell them they should change the ad to "Family owned, at least until something in August or September" if it makes you feel better about them.
Wifey was working at Arm during the failed nVidia acquisition, so yeah, this.
Bah Humbug is offline  
Old 07-22-22, 09:15 PM
  #12  
tomato coupe
Senior Member
 
Join Date: Jul 2009
Posts: 5,879

Bikes: Colnago, Van Dessel, Factor, Cervelo, Ritchey

Mentioned: 5 Post(s)
Tagged: 0 Thread(s)
Quoted: 3906 Post(s)
Liked 7,182 Times in 2,905 Posts
Originally Posted by merlinextraligh
The TDF ads for Clif Bars tout the family ownership Only problem is they sold to a corporation this year for approximately $3billion.

I’ve got no issue with people profiting from their efforts. Just don’t lie to me. Going to make it hard for me to swallow a Clif Bar going forward
The sale was announced only one month ago, and likely won't be finalized for quite a while. As others have mentioned, any ads currently running have been in the pipeline long before the sale was announced.
tomato coupe is offline  
Likes For tomato coupe:
Old 07-22-22, 11:33 PM
  #13  
delbiker1 
Mother Nature's Son
 
delbiker1's Avatar
 
Join Date: Mar 2016
Location: Sussex County, Delaware
Posts: 3,111

Bikes: 2014 Orbea Avant MD30, 2004 Airborne Zeppelin TI, 2003 Lemond Poprad, 2001 Lemond Tourmalet, 2014? Soma Smoothie

Mentioned: 14 Post(s)
Tagged: 0 Thread(s)
Quoted: 838 Post(s)
Liked 1,414 Times in 801 Posts
Shocking!
delbiker1 is offline  
Likes For delbiker1:
Old 07-23-22, 07:24 AM
  #14  
rjones28 
Mostly Harmless
 
rjones28's Avatar
 
Join Date: Jul 2008
Location: Chittenango, NY
Posts: 56,475

Bikes: Have two wheels

Mentioned: 169 Post(s)
Tagged: 2 Thread(s)
Quoted: 13641 Post(s)
Liked 4,450 Times in 2,470 Posts
My grandmother worked for Kraft (Mondelez's predecessor), BITD. She was like family to me.
__________________
Originally Posted by patentcad
If this thread doesn't go 10 pages I'm quitting BF.
rjones28 is offline  
Likes For rjones28:
Old 07-23-22, 07:25 AM
  #15  
rjones28 
Mostly Harmless
 
rjones28's Avatar
 
Join Date: Jul 2008
Location: Chittenango, NY
Posts: 56,475

Bikes: Have two wheels

Mentioned: 169 Post(s)
Tagged: 2 Thread(s)
Quoted: 13641 Post(s)
Liked 4,450 Times in 2,470 Posts
Also, I like to carry a chocolate chip Clif Bar with me on rides.
__________________
Originally Posted by patentcad
If this thread doesn't go 10 pages I'm quitting BF.
rjones28 is offline  
Likes For rjones28:
Old 07-23-22, 07:39 AM
  #16  
indyfabz
Senior Member
 
indyfabz's Avatar
 
Join Date: Jan 2010
Posts: 39,058
Mentioned: 210 Post(s)
Tagged: 1 Thread(s)
Quoted: 18320 Post(s)
Liked 15,297 Times in 7,230 Posts
Originally Posted by rjones28
Also, I like to carry a chocolate chip Clif Bar with me on rides.
I keep a couple of Cliff Bars on me when I tour. SOP is eat one, buy one. Last month in Vermont I found them everywhere. Even in little county stores. I attribute that to the popularity of cycling in the state. In the late 90s some organization claimed cycling generated more money for the state than maple syrup.
indyfabz is offline  
Old 07-23-22, 07:46 AM
  #17  
WhyFi
Senior Member
 
WhyFi's Avatar
 
Join Date: Jan 2010
Location: TC, MN
Posts: 39,505

Bikes: R3 Disc, Haanjo

Mentioned: 353 Post(s)
Tagged: 1 Thread(s)
Quoted: 20791 Post(s)
Liked 9,436 Times in 4,663 Posts
Originally Posted by indyfabz
I keep a couple of Cliff Bars on me when I tour. SOP is eat one, buy one. Last month in Vermont I found them everywhere. Even in little county stores. I attribute that to the popularity of cycling in the state. In the late 90s some organization claimed cycling generated more money for the state than maple syrup.
Man, Clif Bars were such a revelation after years of choking down gritty horse poo PowerBars; those things were awful.
WhyFi is offline  
Old 07-23-22, 07:54 AM
  #18  
big john
Senior Member
 
big john's Avatar
 
Join Date: Sep 2005
Location: In the foothills of Los Angeles County
Posts: 25,107
Mentioned: 8 Post(s)
Tagged: 0 Thread(s)
Quoted: 8191 Post(s)
Liked 8,849 Times in 4,396 Posts
Remember the video posted by umd? He crashed with a video camera on his bike which showed chaos followed by calm, then a Clif bar wrapper blew away from the camera. The bar had been in his pocket and the crash squirted it out of the wrapper and it was cinematic magic.
His wife sent the video to Clif and they sent back a case of bars.
big john is offline  
Likes For big john:
Old 07-23-22, 07:55 AM
  #19  
big john
Senior Member
 
big john's Avatar
 
Join Date: Sep 2005
Location: In the foothills of Los Angeles County
Posts: 25,107
Mentioned: 8 Post(s)
Tagged: 0 Thread(s)
Quoted: 8191 Post(s)
Liked 8,849 Times in 4,396 Posts
Originally Posted by WhyFi
Man, Clif Bars were such a revelation after years of choking down gritty horse poo PowerBars; those things were awful.
I heard they were wallpaper paste. Horse poo? That explains a lot.
big john is offline  
Old 07-23-22, 09:12 AM
  #20  
t2p
Senior Member
 
Join Date: May 2022
Location: USA - Southwest PA
Posts: 2,980

Bikes: Cannondale - Gary Fisher - Giant - Litespeed - Schwinn Paramount - Schwinn (lugged steel) - Trek OCLV

Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 1359 Post(s)
Liked 1,803 Times in 1,038 Posts
for a short period of time back in early - mid 90's (?) there was a bar similar to Powerbar but much better ... Exceed ?
t2p is offline  
Old 07-23-22, 10:05 AM
  #21  
KJ43
Dead but dreaming
 
KJ43's Avatar
 
Join Date: Oct 2020
Location: Bay Area, CA (East Bay - Contra Costa County)
Posts: 407

Bikes: 2020 Santa Cruz Stigmata, 2022 Cannondale Synapse

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 157 Post(s)
Liked 318 Times in 178 Posts
Originally Posted by WhyFi
Man, Clif Bars were such a revelation after years of choking down gritty horse poo PowerBars; those things were awful.
Agreed. And those PowerBars seemed to be either solid as a rock and took forever to get down or on the hot days were a sticky gooey mess. I have no good memories of PowerBars.

Clif Bars are great imo. Flavors on point, easy to eat no matter the temperature. More power to them as a company and good on them for cashing out!
KJ43 is offline  
Old 07-23-22, 10:07 AM
  #22  
terrymorse 
climber has-been
 
terrymorse's Avatar
 
Join Date: Dec 2004
Location: Palo Alto, CA
Posts: 7,007

Bikes: Scott Addict R1, Felt Z1

Mentioned: 10 Post(s)
Tagged: 0 Thread(s)
Quoted: 3340 Post(s)
Liked 3,438 Times in 1,738 Posts
Originally Posted by indyfabz
I keep a couple of Cliff Bars on me when I tour.
My Clif Bar epiphany was when ski touring in the 1990s. They were actually edible when frozen!

For cycling, I ride with a Clif Shot in my pocket to ward off an impending bonk. The mocha flavor is my favorite. Plus there's that little caffeine boost.


__________________
Ride, Rest, Repeat. ROUVY: terrymorse


terrymorse is offline  
Likes For terrymorse:
Old 07-23-22, 10:16 AM
  #23  
Seattle Forrest
Senior Member
 
Seattle Forrest's Avatar
 
Join Date: Mar 2010
Location: Seattle, WA
Posts: 23,208
Mentioned: 89 Post(s)
Tagged: 0 Thread(s)
Quoted: 18883 Post(s)
Liked 10,645 Times in 6,054 Posts
I don't care about their ads, Cliff Bars are nasty.
Seattle Forrest is offline  
Old 07-23-22, 10:46 AM
  #24  
indyfabz
Senior Member
 
indyfabz's Avatar
 
Join Date: Jan 2010
Posts: 39,058
Mentioned: 210 Post(s)
Tagged: 1 Thread(s)
Quoted: 18320 Post(s)
Liked 15,297 Times in 7,230 Posts
Originally Posted by WhyFi
Man, Clif Bars were such a revelation after years of choking down gritty horse poo PowerBars; those things were awful.
We will never forget. And getting the wrappers open was a pain. I used to break the seal and it in my jersey pocket for easier eating later.
indyfabz is offline  
Likes For indyfabz:
Old 07-23-22, 10:48 AM
  #25  
indyfabz
Senior Member
 
indyfabz's Avatar
 
Join Date: Jan 2010
Posts: 39,058
Mentioned: 210 Post(s)
Tagged: 1 Thread(s)
Quoted: 18320 Post(s)
Liked 15,297 Times in 7,230 Posts
Originally Posted by terrymorse
My Clif Bar epiphany was when ski touring in the 1990s. They were actually edible when frozen!

For cycling, I ride with a Clif Shot in my pocket to ward off an impending bonk. The mocha flavor is my favorite. Plus there's that little caffeine boost.


I’m a Gu and Hammer Gel guy. The latter are better.
indyfabz is offline  
Likes For indyfabz:

Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.