Well, the wheel started doing its clicking/ratcheting noise after about 35 miles of riding. This time it seems to be a 1 or maybe 2 clicks per revolution as i pulled into a parking lot and listened/watched to see if the clicking occurred at same point in wheel revolution relative to say the valve.
I also think I was able to more or less replicate the noise by squeezing spokes so that they rubbed at the crossing. I double checked my build and crossing before, but will do it again, maybe i got 1 spoke under that should be over or something.
I'm beginning to think this wheel is cursed.....