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Ads from Boy's Life 1974

Old 06-28-20, 05:29 PM
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Ads from Boy's Life 1974

Clearing out parents estate and came across these ads from Boy's Life magazine 1974



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Old 06-28-20, 06:30 PM
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That Dana bottom bracket transmission is a new one to me!
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Old 06-28-20, 06:44 PM
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Ahhhh, back when keeping air clean was patriotic. It'll be nice to one day come back to that national mindset.
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Old 06-28-20, 07:10 PM
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.
...what in the name of heaven is "close coupled frame design" ?
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Old 06-28-20, 07:22 PM
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Originally Posted by 3alarmer View Post
.
...what in the name of heaven is "close coupled frame design" ?
I dunno, maybe a nice way of saying "gaspipe"?
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Old 06-28-20, 08:32 PM
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I was a subscriber back then (though not a member of the BSA) and I remember that Vista ad. My subscription to Boy's Life and Ranger Rick magazines lapsed after my grandma died in '75. She was the one who kept re-upping them.
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Old 06-29-20, 01:37 AM
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Originally Posted by 3alarmer View Post
.
...what in the name of heaven is "close coupled frame design" ?
Close coupled is the curved seatube design as in short wheelbase, R Herse used it on tandems as did Schwinn.

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Old 06-29-20, 07:35 AM
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My Boys' Life subscription ended in the 60s. I was riding strictly balloon tire bikes at that time.
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Old 06-29-20, 08:29 AM
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Originally Posted by Lascauxcaveman View Post
I was a subscriber back then (though not a member of the BSA) and I remember that Vista ad. My subscription to Boy's Life and Ranger Rick magazines lapsed after my grandma died in '75. She was the one who kept re-upping them.
Yep, my grandmother got Boy’s Life for my older brother when I was a kid, so I kinda browsed them pretty good. Grampa passed in ‘71, & Gramma followed in ‘72, and that was the end of Boy’s Life. 😩
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Old 06-29-20, 08:49 AM
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Originally Posted by 3alarmer View Post
.
...what in the name of heaven is "close coupled frame design" ?
Conjoined frame designers?
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Old 06-29-20, 09:05 AM
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Originally Posted by T-Mar View Post
Conjoined frame designers?
LOL, like a Siamese systems engineer. 🙄😁😉
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Old 06-29-20, 09:45 AM
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Originally Posted by merziac View Post
Close coupled is the curved seatube design as in short wheelbase, R Herse used it on tandems as did Schwinn.
...thank you. I wonder if the Vista bike ad writers knew what it meant ?
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Old 06-29-20, 11:31 AM
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Fun blast from the past. Thanks. Hmm, my older brother and I were cub scouts around this time. Must have read that actual issue when it came out. I remember thinking that those Shimano derailleur ads in Boy's Life were fascinating, having at the time never ridden a bike with a derailleur. Mostly though, I remember the ads for the micro spy cameras and sea monkeys.
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Old 06-29-20, 11:57 AM
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Originally Posted by 3alarmer View Post
...thank you. I wonder if the Vista bike ad writers knew what it meant ?
Hard to say, I Googlied it and found nada but I did see a couple of nice Vista's back in the day, Volkscycle's too but most were solid bike boom entry level.
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Old 06-29-20, 01:50 PM
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Originally Posted by Salamandrine View Post
Fun blast from the past. Thanks. Hmm, my older brother and I were cub scouts around this time. Must have read that actual issue when it came out. I remember thinking that those Shimano derailleur ads in Boy's Life were fascinating, having at the time never ridden a bike with a derailleur. Mostly though, I remember the ads for the micro spy cameras and sea monkeys.
and did you order sea monkeys and be totally disappointed?
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Old 06-29-20, 02:10 PM
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Please show the ads from the last pages.
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Old 06-29-20, 02:41 PM
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Originally Posted by Piff View Post
Ahhhh, back when keeping air clean was patriotic. It'll be nice to one day come back to that national mindset.
my recollection of that era is that emission standards for example were much more relaxed or am I missing your point ?
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Old 06-29-20, 02:49 PM
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Here's a few more for the memory lane trip- Look, Life, '66 & '69. Lots of cigarette ads.

I got Boy's Life, but pretty dull as I recall- got more out of Mad magazine.




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Old 06-29-20, 03:01 PM
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Did American boys know in 1974 who Freddy Maertens was?
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Old 06-29-20, 03:04 PM
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Originally Posted by Tomm Willians View Post
my recollection of that era is that emission standards for example were much more relaxed or am I missing your point ?
Emission standards were more relaxed, but that was during the heydey of federal environmental legislation. These days, despite everything we know about ecology, climate change, the biosphere as a system, national support for federal environmental action is not as widespread as it once was. But...this isn't the P&R sub, sorry for breaking the rules.
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Old 06-29-20, 04:26 PM
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1974 was the first year for any type of emissions control on autos, not to mention the only year for the seat belt starter interlock. It basically took another decade until engineering and electronics caught up to bring performance back within the confines of emissions. It's why I'd never own a muscle car made after 1972.
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Old 06-29-20, 04:34 PM
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73 or 74 would have been about when I got upgraded from my single speed AMF Roadmaster to a Kmart AllPro 10 speed.
My older brother, who was into bikes about then, also got a French "Orly". My Dad shopped for us 6 kids in bulk a lot at a store called "Railroad Salvage". While there with him one day my brother spotted some boxes that said "Campagnolo". It turned out to be Nuevo Record RD's. I think he talked my Dad into buying 3 of them. He put one on his Orly and on my AllPro. I probably had the only Kmart bike ever with a Campy RD. Bike eventually got stolen. My brother eventually bought a full Campy Botecchia Professional that he still owns.
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Old 06-29-20, 05:19 PM
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Originally Posted by squirtdad View Post
and did you order sea monkeys and be totally disappointed?
Of course!

I'm guessing it happened to you as well? It was a near universal experience.

IIRC my naive and immature brain got over the fact that they weren't actually micro monkeys in about 3 minutes. Still lots of fun. I enjoyed reanimating the crystallized zombie brine shrimp larvae under a microscope.
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Old 06-29-20, 05:27 PM
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Originally Posted by squirtdad View Post
and did you order sea monkeys and be totally disappointed?
The X-Ray glasses. And "Sell GRIT"
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Old 06-29-20, 05:28 PM
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Originally Posted by Salamandrine View Post
Of course!

I'm guessing it happened to you as well? It was a near universal experience.

IIRC my naive and immature brain got over the fact that they weren't actually micro monkeys in about 3 minutes. Still lots of fun. I enjoyed reanimating the crystallized zombie brine shrimp larvae under a microscope.
of course I did also

the best things I got from the back of a cereal box or the back of a magazine were 1) a spearshooting, fin kicking frogman for the bathtub...soon confiscated as I shot a sibiling in the base with the pretty pointy spear and b) a set of formulas for fuses, smoke bombs and the like which kept my buddies and I chemistry obsessed over a summer (and back then you could get sulphur and potassium nitrate from the drugstore)
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