By February 1973, Falcon produced an Eddie Merckx branded line in Merckx Molteni orange, noted on the catalogue as "Designed by Ernie Clements" and "Approved" by Merckx. These appeared in collaboration with similar Merckx branded frames by Kessel of Belgium. The firms apparently had an agreement on marketing areas, with Kessel getting Europe, and both paying royalties to Merckx.

The Falcon precursor Merckx bikes are often dismissed as poor quality, but they appeared in a similar range of models to the Falcon line. In 1974, Falcon offered a top of the line Merckx Super Competition #102 (All Reynolds 531 DB, long point lugs, oval fork blades, Nuovo Record derailers; Record crank, Campagnolo brakes, Brooks saddle, Cinelli bars and stem, chrome fork crown and tips-virtually the same specs as the comparable San Remo), a Giro D'Italia #104 (Reynolds DB with Prugnat Lugs, Campagnolo derailers, cotterless crank but with centerpull brakes), Kermesse, #106 (plain gauge Reynolds), Competition #100 (same as 102, but w/o the Campagnolo brakes), 2 ladies models, a junior racer (white or orange) and entry level bike (red or orange) with std (not tubular) rims. See https://www.bikebrothers.co.uk/falconeddy.htm

The high end bikes in either the Merckx or the Falcon line were comparable in quality to the other premier marques of their day, British and Italian, offering great handling with a fairly tight stage race geometry with arguably better finish than the Italian competitors.

By 1978, Falcon was purchased by the Elswick-Hopper group (which by this point included Wearwell), becoming Elswick-Falcon (1982), and it in turn purchased Holdsworth (including Claud Butler ) in 1987, before the whole firm was acquired by Townsend (Casket) in 1991, who had also acquired Ernie Clement's old firm Coventry Eagle. Mr. Clements moved to Ledbury and ran his own cycling shop from 1989 until his death in 2006, although it is unclear if he continued to make frames.