"Gary Fisher" to "Fisher"?
03-21-23, 01:26 PM
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"Gary Fisher" to "Fisher"?
Just bought an 88 "Fisher" Montare. Looking for more info and found this 1988 catalog scan on Vintage-trek.com. Can't find anything about this re-brand around 1988.
Wiki states: "Fisher sold his company in 1991 to Taiwan's Anlen company, staying on as President." & "In 1992, Howie Cohen assisted Gary Fisher with his brand, brokering the acquisition of Fisher by Trek Bicycle Corporation."
Can't figure out what the handwritten part of this catalog scan is all about. Anyone have any info about this transition from "Gary Fisher" to "Fisher"?
Wiki states: "Fisher sold his company in 1991 to Taiwan's Anlen company, staying on as President." & "In 1992, Howie Cohen assisted Gary Fisher with his brand, brokering the acquisition of Fisher by Trek Bicycle Corporation."
Can't figure out what the handwritten part of this catalog scan is all about. Anyone have any info about this transition from "Gary Fisher" to "Fisher"?
03-21-23, 03:36 PM
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Well, that IS news to me, but this was in the '88 catalog...Also, whoever penned the note mentioned something about bankruptcy leading to the sale of "Gary Fisher". On top of that, this is the brand moving away from "Gary Fisher" to "Fisher", not the other way around.
03-21-23, 03:38 PM
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Well, that IS news to me, but this was in the '88 catalog...Also, whoever penned the note mentioned something about bankruptcy leading to the sale of "Gary Fisher". On top of that, this is the brand moving away from "Gary Fisher" to "Fisher", not the other way around.
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03-21-23, 03:49 PM
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03-21-23, 06:29 PM
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Well, that IS news to me, but this was in the '88 catalog...Also, whoever penned the note mentioned something about bankruptcy leading to the sale of "Gary Fisher". On top of that, this is the brand moving away from "Gary Fisher" to "Fisher", not the other way around.
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03-22-23, 07:35 AM
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Check it out:
https://vintage-trek.com/Trek-Fisher...nualFisher.pdf
Last edited by th3realmckay; 03-22-23 at 07:37 AM. Reason: Correcting misinformation
03-22-23, 04:01 PM
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Agreed...those last couple of pages are later.
03-23-23, 08:31 AM
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So the name Fisher changed to Gary Fisher before the Trek takeover?
This suite sounds as stupid as when Palm Pilots first came out and Pilot Pen was afraid someone would walk into staples looking for an ink pen and get confused and buy a $500 Palm Pilot instead of a pen LOL
This suite sounds as stupid as when Palm Pilots first came out and Pilot Pen was afraid someone would walk into staples looking for an ink pen and get confused and buy a $500 Palm Pilot instead of a pen LOL
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03-23-23, 12:17 PM
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Yeah. Looks like the the Anlen bikes were branded "Gary Fisher".
03-26-23, 11:01 AM
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