Anybody ever see bikes at Cabellas?
#27
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BPS/Cabelas does not need marketing advice from any of us, they make a lot of money by selling what sells, which is ultimatelly the goal. Johnny Morris is a very shrewd businessman.
Bikes is but a blip on their radar, but they can dabble in it with very little down side, so why not, besides bikes don't have the markups that a lot of the things they sell.
Bikes is but a blip on their radar, but they can dabble in it with very little down side, so why not, besides bikes don't have the markups that a lot of the things they sell.
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I think that makes you the ideal consumer.
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Some families look at a free weekend day as a chance to hike in the woods and other families drive to Cabelas and buy jerkey.
I guess it's quality time either way.
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I stop by Cabelas occasionally, mostly because there are fast food restaurants nearby. It doesn't surprise me they are selling typically low-end bikes that most of us wouldn't have. I recall they were selling halfway decent fatbikes some time ago though, didn't Surley have a Cabelas special version? Sell it as good for hunting, and all of a sudden some people's wallets open up.
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#33
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Some of the best, most durable, longest lasting outdoor gear I own has been purchased at Cabelas. You've obviously never set foot in one as they sell many brand names and lots of high quality, high end outdoor gear. Typically very knowledgeable staff in any given department. Sure bikes are not their target market, but they see lots of customers and are often a "destination" stop for people who don't have one nearby. Actually really nice stores. The one by me has an awesome wildlife diorama, aquarium, and restaurant. they sell everything from boats to bullets, travel, taxidermy, gunsmithing, really full service outdoor company which donates to many outdoor conservation groups. Maybe they're just not for someone who only is into bikes.
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Oof. One moment I'm browsing BF, and next thing I'm in a Jay Townley session at Interbike.
(no offense to Jay - he seems to know his stuff)
(no offense to Jay - he seems to know his stuff)
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https://www.richardcmoeur.com/bikestuf.html
Richard C. Moeur, PE - Phoenix AZ, USA
https://www.richardcmoeur.com/bikestuf.html
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Like I said, it's a once a year thing. My kids sit on the ATVs and look at the fish tank and the wildlife dioramas and put quarters into the shooting gallery. Sometimes we hit the chocolate store and the army/navy store nearby.
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Johnny Morris' companies are worth $9 Billion, give or take a few million, I think he might just be doing something right in sporting goods retailing. Don't forget, the segment has seen tons of closings, bankruptcies, restructurings, and aquisitions in the last couple of decades. DSG has also seemed to figure out how to keep the registers ringing, all be it in a completely different way.
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I remember driving to Cabelas when they only had one store. I think it was in Scottsbluff Nebraska. At the time, it was almost like going to Disneyland except I came home with a new bow and arrow (hard to find on sale for a lefty).
I do remember they had bikes in the mid/late 90’s. I don’t remember the brand they were a dead ringer for an entry level Cannondale. Same tube shapes, and this was the mid 90’s, so that was distinctive. I wish I could remember if they had the ultra distinct C-dale forks, pepperoni or p-bone.
None of their designs with Killer or V in the name. Just a standard frame with something like 300LX shifting.
I do remember they had bikes in the mid/late 90’s. I don’t remember the brand they were a dead ringer for an entry level Cannondale. Same tube shapes, and this was the mid 90’s, so that was distinctive. I wish I could remember if they had the ultra distinct C-dale forks, pepperoni or p-bone.
None of their designs with Killer or V in the name. Just a standard frame with something like 300LX shifting.