"Innovate or die" ?
04-14-23, 06:37 PM
#1
Junior Member
Thread Starter
"Innovate or die" ?
I never noticed this on my bike as the title says it's the decal that has a size on my specialized hard Rock mountain bike... I'm just wondering do they all say this?
Likes For kap 7:
04-14-23, 06:38 PM
#2
Expired Member
Join Date: Jun 2007
Location: TN
Posts: 11,563
Mentioned: 41 Post(s)
Tagged: 0 Thread(s)
Quoted: 3683 Post(s)
Liked 5,447 Times
in
2,769 Posts
No, not all.
04-14-23, 06:42 PM
#3
Senior Member
Join Date: Feb 2022
Location: GMT-5
Posts: 940
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 540 Post(s)
Liked 416 Times
in
274 Posts
I think that was around late 90s when Specialized would invent/make-up all sorts of crazy frames and let the industry determine what worked and failed horribly.
04-14-23, 06:54 PM
#4
Senior Member
Join Date: Oct 2015
Posts: 15,495
Bikes: 2015 Workswell 066, 2017 Workswell 093, 2014 Dawes Sheila, 1983 Cannondale 500, 1984 Raleigh Olympian, 2007 Cannondale Rize 4, 2017 Fuji Sportif 1 LE
Mentioned: 144 Post(s)
Tagged: 0 Thread(s)
Quoted: 7653 Post(s)
Liked 3,483 Times
in
1,839 Posts
Just the really tough ones ....
04-14-23, 07:04 PM
#5
Junior Member
Thread Starter
Last edited by kap 7; 04-14-23 at 07:13 PM.
04-14-23, 07:56 PM
#6
Over the hill
Join Date: Mar 2006
Location: Los Angeles, CA
Posts: 24,376
Bikes: Giant Defy, Giant Revolt
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 998 Post(s)
Liked 1,206 Times
in
692 Posts
That was a slogan of theirs back in the 90's, so it was on tons of their products. A sales rep gave me a shirt that said it. I got out of cycling for a while and have no idea how long that slogan lasted.
__________________
It's like riding a bicycle
It's like riding a bicycle
04-14-23, 09:29 PM
#7
Clark W. Griswold
Join Date: Mar 2014
Location: ,location, location
Posts: 13,550
Bikes: Foundry Chilkoot Ti W/Ultegra Di2, Salsa Timberjack Ti, Cinelli Mash Work RandoCross Fun Time Machine, 1x9 XT Parts Hybrid, Co-Motion Cascadia, Specialized Langster, Phil Wood Apple VeloXS Frame (w/DA 7400), R+M Supercharger2 Rohloff, Habanero Ti 26
Mentioned: 54 Post(s)
Tagged: 0 Thread(s)
Quoted: 4361 Post(s)
Liked 4,002 Times
in
2,671 Posts
That is not just a 90s slogan it is words they live by and have at least one big mural with it on the wall at HQ. Good or bad they have made a lot of interesting ideas some of which maybe aren't the best all the time but they tried it where others might not. They don't run that sticker on modern bikes but they do still support the ideal of it. If people didn't make innovations we might still be running fixed gears with wing nuts (nothing against fixed gears of course I love them and have two of them) or have some odd gears that are shifting from the seat stays.
Likes For veganbikes:
04-15-23, 05:02 AM
#8
Senior Member
It was a marketing slogan they capitalized during the 90's. The hidden meaning is change things up frequently to differentiate SBC product from the rest of the market. Has little to do with advancing engineering with workable and tested designs. No doubt SBC has influenced the bicycle industry with very marketable ideas and approaches to selling, and some of the engineering found in some of their products is well thought out. On the other hand they have flown some real junk into the market, using the consumer as the test dummy, all in the name of "innovate or die".
Remember the "I am Specialized" campaign? Selling the brand as a lifestyle to those that needed an identity. It was fairly effective.
Remember the "I am Specialized" campaign? Selling the brand as a lifestyle to those that needed an identity. It was fairly effective.
Likes For TiHabanero:
04-15-23, 02:10 PM
#9
Senior Member
Join Date: Oct 2015
Posts: 15,495
Bikes: 2015 Workswell 066, 2017 Workswell 093, 2014 Dawes Sheila, 1983 Cannondale 500, 1984 Raleigh Olympian, 2007 Cannondale Rize 4, 2017 Fuji Sportif 1 LE
Mentioned: 144 Post(s)
Tagged: 0 Thread(s)
Quoted: 7653 Post(s)
Liked 3,483 Times
in
1,839 Posts
if they lived by the slogan, and didn't always innovate, wouldn't they be dead by now?
