Surly comments on Surly's website
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Surly comments on Surly's website
Spent a bit of time on Surly's website today, and I love it. While their website is slick, their comments are not those of marketers, more just the guys who make enough money making great bikes that they no longer have to convince us, the buying public.
Here are a couple of selections I particularly liked:
We've made some edits based on questions or concerns people raised, but have left it mostly untouched. Unlike your mom.
And anyway they're fugly.
Saddle WTB SST Comp , Steel rails. Black vinyl. Feels pretty o.k.
We sell this as a frameset only, and advise that to properly make use of the option this frame provides, a certain level of mechanical aptitude is required. You have been warned.
If you’ve ever wanted a little more float and traction to get you over the hills and through the woods to Grandmother’s House of Ill Repute and Freestyle Taxidermy, consider the Moonlander.
I note, however, that they are after a new marketing manager, I hope that their new one doesnt kill off this style.
Disclaimer: I own a LHT, and love it. I have been on a few short tours, and on the last one was heavily loaded, and had to ride a km through deep mud in socks and sandals. I didnt want to put my feet down. My bike performed beautifully, much better that I expected it to.
z
Here are a couple of selections I particularly liked:
We've made some edits based on questions or concerns people raised, but have left it mostly untouched. Unlike your mom.
And anyway they're fugly.
Saddle WTB SST Comp , Steel rails. Black vinyl. Feels pretty o.k.
We sell this as a frameset only, and advise that to properly make use of the option this frame provides, a certain level of mechanical aptitude is required. You have been warned.
If you’ve ever wanted a little more float and traction to get you over the hills and through the woods to Grandmother’s House of Ill Repute and Freestyle Taxidermy, consider the Moonlander.
I note, however, that they are after a new marketing manager, I hope that their new one doesnt kill off this style.
Disclaimer: I own a LHT, and love it. I have been on a few short tours, and on the last one was heavily loaded, and had to ride a km through deep mud in socks and sandals. I didnt want to put my feet down. My bike performed beautifully, much better that I expected it to.
z
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Nice Post..
Surly is Nuts, but I love 'em anyway!
- Slim
Surly is Nuts, but I love 'em anyway!
- Slim
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The best marketing is able to pass itself off as something else. Don't fool yourself into thinking the Surly attitude isn't carefully honed.
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Spent a bit of time on Surly's website today, and I love it. While their website is slick, their comments are not those of marketers, more just the guys who make enough money making great bikes that they no longer have to convince us, the buying public.
z
z
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Down with capitalism! Vive la revolution!
But what I was actually saying is, don't buy things just because the company website seems cool. That said, I own a Surly.
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#9
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You Should know , by now, the actual stuff is all made Abroad ..
CAD design specifics and drawings, emails quickly from MN,USA to TW,ROC
as does the line of credit to pay for it.
CAD design specifics and drawings, emails quickly from MN,USA to TW,ROC
as does the line of credit to pay for it.
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When it comes to marketing Surly is a mean, clean running machine, much like my Long Haul Trucker is as a bicycle. I love their products, and I enjoy their marketing. If it works for them To make a little more $$$ so be it...
Drinkin' the Kool Aid, EKW
Drinkin' the Kool Aid, EKW
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Now that they've finally changed the color of the Pacer (I've been waiting to buy one, but refused to because of "british racing green"), I'll let the insinuation about my mother being a ***** slide
Dig my LHT and will gladly give them my money again. Thanks guys!
Dig my LHT and will gladly give them my money again. Thanks guys!
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Love my LHT too.
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I enjoy the website. The blog is pretty funny, too. I don't think it's that they don't need to sell people on their products. I think it is a niche market but there is plenty of competition from other steel bike makers. All in all, Surly has fun "marketing" and I am satisfied with my CC.
edit: after a few posts on this subforum, I realized I am inadvertently advertising for Surly. Surly is for my CC, Laika is from what I've named it, Laika Pilgrim. Oh well...I like their bikes.
edit: after a few posts on this subforum, I realized I am inadvertently advertising for Surly. Surly is for my CC, Laika is from what I've named it, Laika Pilgrim. Oh well...I like their bikes.
Last edited by SurlyLaika; 10-05-11 at 11:49 PM.
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LOL those are great RealCyclist.com has some good stuff intermixed on their site as well.
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I don't really find this sort of advertising appealing. It could have something to do with getting older or working in the financial industry but I prefer a more professional approach.
#22
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Have some more koolaid. Surly is part of the Quality Brand Products corporate conglomerate which includes Salsa, Problems Solvers, All City, etc. This is not a company of 20 people working out of brick building in the soho district. The whole Surly thing may be cool marketing, I appalaud the courage to be different, but it is as intentional as the fire red rims on your fixie.
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As long as their manufacturing plant continues to crank out quality frames, I don't care what their advertising plan is. I bought my Cross Check based on owners' reviews posted here, and value/price point. They make (a few) decent, durable bikes stocked with mid-range components for people who want a reasonable priced vehicle they can beat the snot out of and not feel bad about getting it dirty and scratched up.
Then they make crazy stuff like the Moonlander.
My favourite description of anything in their specs was regarding wheel components:
Spokes - DT 14g, silver. Spokey.
Then they make crazy stuff like the Moonlander.
My favourite description of anything in their specs was regarding wheel components:
Spokes - DT 14g, silver. Spokey.
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Have some more koolaid. Surly is part of the Quality Brand Products corporate conglomerate which includes Salsa, Problems Solvers, All City, etc. This is not a company of 20 people working out of brick building in the soho district. The whole Surly thing may be cool marketing, I appalaud the courage to be different, but it is as intentional as the fire red rims on your fixie.
Surly and their other small bike brands have absolutely benefited from the proximity to the industry, the product knowledge, and the distribution which comes from Q. But to dismiss it as a calculated corporate marketing shill is an uninformed opinion and frankly insulting to the dedicated bike nerds that invented, market, and ride the Surly brand every day. But trust me, they don't care what you think.
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Surly the next rivendell?
Surly and their other small bike brands have absolutely benefited from the proximity to the industry, the product knowledge, and the distribution which comes from Q. But to dismiss it as a calculated corporate marketing shill is an uninformed opinion and frankly insulting to the dedicated bike nerds that invented, market, and ride the Surly brand every day. But trust me, they don't care what you think.