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Are Clif Bars Getting Smaller?

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Old 03-17-06, 12:21 AM
  #26  
Mayonnaise
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I'm sorry if this was a chase after a wild goose, but 4 times in the last month I bought a Clif Bar and thought it looked and felt smaller.

I eat a lot of them and they just felt different to me.

And they give me gas too, but since I'll be in Junior High the rest of my life I find this funny and enjoyable.
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Old 08-12-24, 05:49 PM
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I've been buying/consuming Clif Bars since the early days of being able to find them only in Bike/Sports shops and your local Trader Joes.
Back then they were sold only loose, boxed sales took off fairly quickly, and soon I found them at WinCo, then Fred Meyer stores (Oregon/Washington). Mid 2000's?

Back then 12 count boxes were always tightly packed, and the bars were NOT able to slide around inside like they do now, in the new 5 and 10 count boxes.
The bars are definitely smaller, as there's a big gap of about 1 inch along the long side and about 1/4 inch on the short side. (see attached pic)

So, yeah, the new gen bars are smaller, have less vitamins and minerals in them and ALOT of added sugars. Info on this fact can be found all over the internet with a simple Google search.

There's also a class action lawsuit in process with payout dividends for buyers within a certain timeframe. Payout is dependent on bar count purchased (more bars=higher payout) and only to customers that have receipts.

Now, it's time to find an alternative bar, that tastes as wonderful as the Clif Bars used to !


P.S. > I tried to post a pic of the current Cliff Bar box I have showing the big space gaps, but this being my 1st post, I don't have pic and link privileges yet.



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Old 08-12-24, 06:34 PM
  #28  
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Thanks for the update. With 18 additional years of shrinkage I expect they may now be bite sized.
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Old 08-12-24, 08:42 PM
  #29  
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Originally Posted by ricomon35
I've been buying/consuming Clif Bars since the early days of being able to find them only in Bike/Sports shops and your local Trader Joes.
Back then they were sold only loose, boxed sales took off fairly quickly, and soon I found them at WinCo, then Fred Meyer stores (Oregon/Washington). Mid 2000's?

Back then 12 count boxes were always tightly packed, and the bars were NOT able to slide around inside like they do now, in the new 5 and 10 count boxes.
The bars are definitely smaller, as there's a big gap of about 1 inch along the long side and about 1/4 inch on the short side. (see attached pic)

So, yeah, the new gen bars are smaller, have less vitamins and minerals in them and ALOT of added sugars. Info on this fact can be found all over the internet with a simple Google search.

There's also a class action lawsuit in process with payout dividends for buyers within a certain timeframe. Payout is dependent on bar count purchased (more bars=higher payout) and only to customers that have receipts.

Now, it's time to find an alternative bar, that tastes as wonderful as the Clif Bars used to !


P.S. > I tried to post a pic of the current Cliff Bar box I have showing the big space gaps, but this being my 1st post, I don't have pic and link privileges yet.



Rico
Try Skrtch Labs bars available on Amazon. Only healthy stuff and very tasty - but not nearly as big as a Cliff bar.
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Old 08-13-24, 11:34 AM
  #30  
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Originally Posted by Mayonnaise
Has anyone else noticed that Clif Bars are smaller than they were, say, a year ago?
Well, the originators of the ClIf Bar sold the company in 2022. You think that may have something to do with it?
There is a link to a response from a consumer to the new company that basically stated that their research showed customers would prefer a smaller bar vs. paying more. So yeah, they've gotten smaller. (But I'm not buying the so-called 'research' one bit.) Of course, I can't post the link. Do one of those fancy computer searches.

Last edited by Bald Paul; 08-13-24 at 11:40 AM.
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Old 08-13-24, 01:53 PM
  #31  
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Originally Posted by shelbyfv
Thanks for the update. With 18 additional years of shrinkage I expect they may now be bite sized.
“I was in the pool!”
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Old 08-13-24, 05:56 PM
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Originally Posted by indyfabz
“I was in the pool!”
It could happen to anybody!
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Old 08-13-24, 06:32 PM
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Originally Posted by genejockey
It could happen to anybody!
It was cold!!
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Old 08-13-24, 06:35 PM
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Originally Posted by Bald Paul
Well, the originators of the ClIf Bar sold the company in 2022. You think that may have something to do with it?
There is a link to a response from a consumer to the new company that basically stated that their research showed customers would prefer a smaller bar vs. paying more. So yeah, they've gotten smaller. (But I'm not buying the so-called 'research' one bit.) Of course, I can't post the link. Do one of those fancy computer searches.
But the year the OP noticed shrinkage was 2006. That’s way before 2022 by my math, about 16 years.

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Old 08-13-24, 07:10 PM
  #35  
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Originally Posted by ricomon35
IPayout is dependent on bar count purchased (more bars=higher payout) and only to customers that have receipts.
This is why I always keep my Clif bar receipts.

Your post really puts the necro in necropost.
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Old 08-14-24, 05:10 AM
  #36  
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Originally Posted by datlas
But the year the OP noticed shrinkage was 2006. That’s way before 2022 by my math, about 16 years.

Got to remember to start looking at when the thread started.

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Old 08-14-24, 06:22 AM
  #37  
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They can disappear for all I care. Reducing portion size is a pervasive move in packaged food products.
Life in Modern Times
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Old 08-14-24, 06:37 AM
  #38  
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Originally Posted by Steel Charlie
They can disappear for all I care. Reducing portion size is a pervasive move in packaged food products.
Life in Modern Times
I call it the Pop•Tart Syndrome. In the not-to-distant future, a Pop•Tart will measure 1”x2” and cost $5.
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Old 08-14-24, 10:40 AM
  #39  
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Originally Posted by indyfabz
I call it the Pop•Tart Syndrome. In the not-to-distant future, a Pop•Tart will measure 1”x2” and cost $5.
As long as the strawberry ones still catch fire in the toaster, it will be worth it.


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Old 08-17-24, 10:43 AM
  #40  
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Originally Posted by Steel Charlie
They can disappear for all I care. Reducing portion size is a pervasive move in packaged food products.
Life in Modern Times
There’s a combination of shinkflation and some hocus pocus pretending to be less unhealthy going on with a lot of them.

By the way people (of 2006 and 2024) there is no such word as “alot”.
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Old 08-18-24, 05:12 PM
  #41  
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Yes. Same thing for chocolate bars.

With inflation, manufacturers have the choice to reduce the portion and keep the same price or increase the price and keep the same portion. The former is usually the preferred option.
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Old 08-18-24, 08:08 PM
  #42  
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Originally Posted by Bald Paul
Got to remember to start looking at when the thread started.
How come Batman has his mouth open but the speach bubble points to Robbin?
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Old 08-18-24, 09:34 PM
  #43  
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Originally Posted by eduskator
Yes. Same thing for chocolate bars.
.
And toilet paper
https://mises.org/mises-wire/toilet-...ler-blame-fed#
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Old 08-27-24, 10:28 AM
  #44  
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I carry Clif bars in my every day carry bag. Decent energy when I really need it but don't taste good enough to just eat as a snack
​​​​​​
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Old 08-27-24, 10:43 AM
  #45  
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move over clif bar - let honey stinger take over
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Old 08-27-24, 10:44 AM
  #46  
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Originally Posted by znomit
How come Batman has his mouth open but the speach bubble points to Robbin?
apparently Robin was a great ventriloquist

who knew
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Old 08-27-24, 12:01 PM
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I miss the ones that have coffee beans ground up in them. Also the espresso double shot gels. Not sure they make the gels at all anymore. I do a lot of early morning racing on Zwift and I like to get some caffeine to wake me up at the same time as I'm getting a little something so I don't race fasted.
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Old 08-31-24, 05:41 PM
  #48  
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From Aug 19th (I took the pic, but forgot to post it):



It turns out they weigh the same. I double-checked.
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Old 08-31-24, 07:53 PM
  #49  
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Originally Posted by Bald Paul
the originators of the ClIf Bar sold the company
It's neoliberalism innit. Everything has to suck so the shareholders can get their dividends. Private equity firms buy all the successful stuff they can find, and put the squeeze on until everything that created the success is gone.

https://en.m.wikipedia.org/wiki/Enshi
ttification
​​​Stupid bowdlerisation

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Old 08-31-24, 08:35 PM
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Originally Posted by Polaris OBark
From Aug 19th (I took the pic, but forgot to post it):



It turns out they weigh the same. I double-checked.
The box I got last year that I'm just finishing working through they are only 2 ounces (bought a hole bunch on sale). Might be a different flavor being a different size though as I got pumpkin spice (not my favorite flavor), just after the fall ended at a deep discount direct from Cliff.
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