Trek had a hardon for Lance. Now it's Levi.
02-23-09, 12:35 PM
#1
Carpe Diem
Thread Starter
Join Date: Sep 2006
Location: MABRA
Posts: 13,149
Bikes: 2007 CAAD9; 2014 CAADX; PedalForce CG1
Likes: 0
Liked 1 Time
in
1 Post
Trek had a hardon for Lance. Now it's Levi.
__________________
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
02-23-09, 12:40 PM
#5
Carpe Diem
Thread Starter
Join Date: Sep 2006
Location: MABRA
Posts: 13,149
Bikes: 2007 CAAD9; 2014 CAADX; PedalForce CG1
Likes: 0
Liked 1 Time
in
1 Post
__________________
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
02-23-09, 12:46 PM
#8
Senior Member
Join Date: Sep 2006
Posts: 2,892
Likes: 0
Liked 0 Times
in
0 Posts
02-23-09, 12:49 PM
#10
Carpe Diem
Thread Starter
Join Date: Sep 2006
Location: MABRA
Posts: 13,149
Bikes: 2007 CAAD9; 2014 CAADX; PedalForce CG1
Likes: 0
Liked 1 Time
in
1 Post
__________________
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
02-23-09, 12:50 PM
#11
out walking the earth
02-23-09, 12:51 PM
#12
five for fighting
Join Date: Mar 2006
Location: Racine, WI
Posts: 205
Bikes: 2008 Trek TT E7, 2006 Giant TCR C2, 2005 Trek 1500, 1990ish Trek 850 MTB
Likes: 0
Liked 0 Times
in
0 Posts
It's called marketing. Trek does a great job at this. Some like it and buy Trek, some don't. More power to 'em.
02-23-09, 12:53 PM
#13
Peloton Shelter Dog
Marketing. Whoah. What a concept.
I realize that's Business 101 and therefore far too complex for most bike weenies, but that's all this represents.
I realize that's Business 101 and therefore far too complex for most bike weenies, but that's all this represents.
02-23-09, 12:54 PM
#14
Are we having fun yet?
Join Date: May 2005
Location: Evanston, IL
Posts: 73
Bikes: Felt F75, Gary Fisher Big Sur
Likes: 0
Liked 0 Times
in
0 Posts
02-23-09, 12:54 PM
#15
Senior Member
It's called "sponsorship". You sell yourself to their advertising people in exchange for free stuff. It's what makes the cogs of professional cycling turn 'round. He used to shill for Rabobank. Which is a Dutch bank, not a cycling team. And Colnago, which makes bike frames just like Trek.
__________________
Cat 2 Track, Cat 3 Road.
"If you’re new enough [to racing] that you would ask such question, then i would hazard a guess that if you just made up a workout that sounded hard to do, and did it, you’d probably get faster." --the tiniest sprinter
Cat 2 Track, Cat 3 Road.
"If you’re new enough [to racing] that you would ask such question, then i would hazard a guess that if you just made up a workout that sounded hard to do, and did it, you’d probably get faster." --the tiniest sprinter
Last edited by Brian Ratliff; 02-23-09 at 12:58 PM.
02-23-09, 12:56 PM
#17
Carpe Diem
Thread Starter
Join Date: Sep 2006
Location: MABRA
Posts: 13,149
Bikes: 2007 CAAD9; 2014 CAADX; PedalForce CG1
Likes: 0
Liked 1 Time
in
1 Post
Of course it's marketing. Y'all are missing the point.
1337 speek!!!!! They're targeting a whole new generation now.
1337 speek!!!!! They're targeting a whole new generation now.
__________________
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
02-23-09, 12:57 PM
#18
02-23-09, 12:59 PM
#19
out walking the earth
I have no idea whether he's normal, grounded, or nice. Never met him. Don't live with him. Likely won't ever live with him either.
I just thought the whole waving three fingers around, and now this, is a bit much. and when you follow it off of the whole 'let levi ride' thing, it seems a bit delusional. No one really had any illusions Levi was leading Astana at the tour last year. And this is the tour of California, which is essentially a warm up race for the rest of the season. No many guys were hanging their season on it.
I just thought the whole waving three fingers around, and now this, is a bit much. and when you follow it off of the whole 'let levi ride' thing, it seems a bit delusional. No one really had any illusions Levi was leading Astana at the tour last year. And this is the tour of California, which is essentially a warm up race for the rest of the season. No many guys were hanging their season on it.
02-23-09, 01:05 PM
#20
Senior Member
Join Date: Aug 2008
Location: Portland, OR
Posts: 427
Likes: 0
Liked 0 Times
in
0 Posts
I just don't understand why they put a 3 between the roman numerals. What are they getting at?
L=50
3=3
V=5
I=1
536? huh? Does Trek know something we do not?
Or is Trek just trying to be clever?
L=50
3=3
V=5
I=1
536? huh? Does Trek know something we do not?
Or is Trek just trying to be clever?
02-23-09, 01:06 PM
#21
Carpe Diem
Thread Starter
Join Date: Sep 2006
Location: MABRA
Posts: 13,149
Bikes: 2007 CAAD9; 2014 CAADX; PedalForce CG1
Likes: 0
Liked 1 Time
in
1 Post
^^ missed the boat for the 21st century huh?
__________________
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
"When you are chewing the bars at the business end of a 90 mile road race you really dont care what gear you have hanging from your bike so long as it works."
ΛΧΑ ΔΞ179 - 15% off your first Hammer Nutrition order!
02-23-09, 01:17 PM
#23
Senior Member
Join Date: Jul 2005
Location: Portland, Oregon
Posts: 1,021
Bikes: KHS Flite 750
Likes: 0
Liked 0 Times
in
0 Posts
02-23-09, 01:19 PM
#24
Peloton Shelter Dog
02-23-09, 01:21 PM
#25
Senior Member
Join Date: Aug 2008
Location: Portland, OR
Posts: 427
Likes: 0
Liked 0 Times
in
0 Posts
