cycledogg

https://www.cyclingweekly.com/news/p...-family-419725

Seems like SRAM is trying to create a monopoly on bike products. IIRC, SRAM bought Zipp, which is a big player in the bike scene. Not sure who else SRAM bought either. But, I still consider SRAM third tier in the component lineup with Shimano, Campangnolo ( depending which side of the pond you are on) and then SRAM. In point, eTap and 1x don't seem to be doing well in the realm of things, but SRAM must be doing something right to have this ability to purchase such large companies?

jadocs

Shimano needs to make PM pedals.

Quiglesnbits

SRAM seems to be forging ahead full steam with trying to convince consumers that bicycles should be 10,000 dollar objects.

WhyFi

Or the companies weren't doing too well and could be had for a good price.

Pizzaiolo Americano 

I would be willing to wager that they make most of their money on the MTB side of things. They own a very large stake of the OEM market there. Probably more than Shimano (except at the department store level where Shimano is still king...) On my MTBs, I prefer Sram drivetrains and Shimano brakes. SRAM also owns Rockshox so they have at least half of the suspension market too...

luevelvet

Good for them. Competition is good and there's nothing wrong with SRAM stuff. Don't they own Quarq as well? (I could be mistaken on that one)

ThermionicScott 

Good morning, Mr Van Winkle!

FlashBazbo

Yes, this is odd. SRAM already owns Quarq. This means less competition in the power meter market. (Consolidation had to happen, but it's a little surprising SRAM would be the ones doing it. The price must have been very enticing!)

noodle soup

indyfabz

Uh oh. The "M" word.

sdmc530

they didn't not purchase Saris, Cycleops, and Fixation? they were all one big conglomerate of brands in one company with Power Tap.

Powertap is an American company out of Madison Wisconsin I believe.
I like Powertap stuff, even if their CS is subpar.

this seems crazy to me.....

Seattle Forrest

SPD, please.

enveous

You need to look in the right realm - take a look at how many mountain bikes have SRAM 1x as OEM. They have been dominating that space with Eagle and Shimano is still playing catch up.

redlude97

Why? Thats the last place I want a PM offroad. My SPD pedals are bashed to hell. The G4 disc powertap hub would indicate to me that quarq is even less likely to do an SPD version

jadocs

spd-sl

redlude97

shimano already makes a crankset based PM, not sure how interested they would be, this acquistion for sram IMO is to try to capture more of the OEM market which Shimano already dominates

Seattle Forrest

Yeah good point about the pedals getting beat up. But I'd love to have a PM when I ride MTB (which isn't often) and I'd really like it on my gravel bike. I'm using Vectors and that means Keo cleats. Getting off the bike in the mud means it's going to be hard to clip back in. And sometimes I'd like to be able to get off the bike and walk more than a few steps. I got two flats on Mission Peak once, had to do the road walk of shame for a few miles back to my car after my last tube died. Rough dirt and gravel road, I ground the bottom of the screws and couldn't get the cleats off the shoes without destroying them. Mountain shoes would have been more comfortable to walk in, and the cleats last years.

redlude97

With the new powertap wheel coming out, I'm hoping cross compatibility between TA standards with endcap swaps that will allow it to be used on my future road/gravel/mtbs.

CliffordK

Interesting.

Apparently when SRAM bought Zipp, they stopped putting Powertap hubs in the Zipp disc wheels. So, no Zipp discs with G3 version hubs (other than factory upgrades of previous hubs).

So, will the Zipp Powertaps be coming back?

The one thing that I find annoying about SRAM is their history of just dropping product lines. So, they bought SACHS, but have dropped most of the SACHS products. It also makes for odd business decisions.

FlashBazbo

Agreed. They could sign me up. Not for MTB . . . for gravel.

CliffordK

Several companies (including SRAM) make crank based power meters than could be used with SPD pedals. And, of course, the hub based power meter doesn't care what kind of pedals you are using.

jadocs

I would be interested in actual Shimano SPD-SL Power meter pedals. I already have a crank based power meter with SPD-SL pedals mounted. The flexibility to move the PM Pedals from bike to bike is what I'm looking for. Not interested in existing PM Pedals that require special cleats...and I'm not a fan of Garmin.

Pizzaiolo Americano 

​​​​​​https://cycling.favero.com/assioma

Seattle Forrest

Sure. But SPDs work on any bike, even road. And I have a Cervelo which means a weird bottom bracket. And the bike came with a good crank, but not pedals, so it made financial sense to get a pedal based PM. A nice bonus is when I travel and rent a bike, it's very easy to take the pedals with me and still have a PM where I'm going. Not that you need it for a couple rides on a vacation but it's nice to have, and not usually available in small towns.

redlude97

I forgot, did we already have this discussion about using the garmin 6800 ultegra pedal conversion kit?